Member Avatar for InsightsDigital

Almost every business I know either wants to create a Facebook Fan Page or has one. So I read on Social Media Today the following stats:
# 95% of pages have more than 10 fans
# 65% of pages have more than 100 fans
# 23% of pages have more than 1,000 fans
# 4% of pages have more than 10,000 fans
# 0.76% of pages have more than 100,000 fans
# 0.047% of pages have more than one million fans (297 in total)

Reference:

So what do you think its worth it getting a Facebook Fan Page afterall?

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The thread’s 2009 question is still useful: a public Facebook Page (the old “fan” model) can be a low‑cost public home for a brand, a place to list services, take appointments and run boosted posts/ads — but its value depends entirely on the goal. Pages still plug directly into Meta’s ad and commerce tools, so they’re most useful when they’re part of a measurable funnel (awareness → retargeting → conversion). (facebook.com)

Two realities missing from early replies are (a) organic reach has fallen into single‑digit percentages for many Pages, and (b) the feed algorithms now reward interaction and relevance over raw follower counts. That means “eyeballs” alone (as put it) no longer guarantees business results: reach usually must be amplified or driven by highly engaging content. (blog.hootsuite.com)

A practical playbook that addresses those limits: define one clear objective (brand, support, leads), pick 1–2 KPIs, instrument the funnel (UTM tags + analytics + CRM), and enable server‑side tracking (Pixel + Conversions API) so ads and retargeting work reliably. Run a small prospecting test (lookalikes/custom audiences) and a parallel retargeting sequence; boost posts only when organic testing shows traction. Use UTM naming and CRM attribution to avoid guessing which platform actually delivered value. (facebook.com)

That balances the comments here: echo ’s point about visibility in friends’ newsfeeds while adding that earned visibility is harder to buy without paid support; agree with that B2B needs a different mix (LinkedIn tends to outperform for many B2B lead use cases), but Facebook can still serve brand, customer service and retargeting roles. Treat a Page as one channel in a testable stack — try small, measure precisely, then scale what moves real business metrics. (blog.hubspot.com)

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Member Avatar for jay 11

Nice stats. In my eyes, it still pays to set-up a fan page because even if a person does not become a fan, they can still find or visit the page or see, in their news feed, when their friends become fans. So there is great reach and branding potential.

Member Avatar for InsightsDigital

Eyeballs... Eyeballs... Eyeballs.

Member Avatar for MktgRob

It depends on the product and the target audience. Consumer products, especially those geared towards kids under the age of 18, I would say absolutely. But if you are talking about business products I see no value in it and having spoken to people who have set up fan pages for business to business products they describe the effort as time lost that they will never get back.

Member Avatar for jay 11

It depends on the product and the target audience. Consumer products, especially those geared towards kids under the age of 18, I would say absolutely. But if you are talking about business products I see no value in it and having spoken to people who have set up fan pages for business to business products they describe the effort as time lost that they will never get back.

That's a good point. It is more difficult for a B2B offering to relate and gain momentum on FB... Though, on the other hand, there are currently more than 350 million Facebook users. Granted, a majority of those people use FB for personal reasons but those people could still be business execs, agency reps, and other professionals.

I work with a company that provides B2B advertising and marketing services. They have a fan page with a few hundred fans and while it does not necessarily convert any sales, it is still something i think we should spend more time updating (and even integrate with Twitter). Nowadays, your tweets can post to the Wall of your company's fan page. Those posts are displayed in your fan's news feeds - which can then spawn comments, reach more users and effectively brand your business. As InsightsDig was saying.. it's all about the eyeballs and FB has lots..

Member Avatar for MichaelRay

something is wrong with your subject line.

77% of Facebook fan pages has less than 10k fans - Subject
4% of fan pages has more than 10k fans - Body

So which is which?

Member Avatar for MktgRob

That's a good point. It is more difficult for a B2B offering to relate and gain momentum on FB... Though, on the other hand, there are currently more than 350 million Facebook users. Granted, a majority of those people use FB for personal reasons but those people could still be business execs, agency reps, and other professionals.

I work with a company that provides B2B advertising and marketing services. They have a fan page with a few hundred fans and while it does not necessarily convert any sales, it is still something i think we should spend more time updating (and even integrate with Twitter). Nowadays, your tweets can post to the Wall of your company's fan page. Those posts are displayed in your fan's news feeds - which can then spawn comments, reach more users and effectively brand your business. As InsightsDig was saying.. it's all about the eyeballs and FB has lots..

Agreed. Facebook offers many marketing benefits through fan pages. But there are many businesses that would think you were nuts if you suggested they go on FB and sign up for a fan page about a product. But, the advantages to some businesses are undeniable.

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