Member Avatar for Paulsonmax

APPLE sold a record 600,000 in pre-orders in a single day last week, and BGC analyst Colin Gillis expects Apple to set a record for being the first company to sell a million smartphones in a single day.

iphone is currently in the third position in terms of market share in the smart phone market, nokia and blackberry in the no.1 and no.2 position respectively.

Can iphone4 storm the market?

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Early launch headlines are useful, but they’re only one piece of the story. As asks whether the new iPhone can “storm the market,” that outcome hinges less on a single day’s orders and more on repeatable, structural factors: distribution and carrier coverage, pricing/subsidy strategy, developer and app momentum, after‑sales support, and inventory and logistics.

Several measurable signals separate a flash of demand from lasting market impact. Watch pre-order conversion and cancellation rates, channel mix (carrier vs retail vs online), return rates and first‑month retention, developer activity and app downloads per active user, and customer satisfaction metrics (NPS, support volume). For marketers, tracking cohorts by acquisition channel with UTM tagging and simple cohort retention charts will show whether buyers stick around or were driven only by hype.

What to do during a major handset launch:

  • Coordinate carrier and retail partners early so product is visible where buyers shop.
  • Use staged pre-announcement, seeded reviews, and controlled embargoes to manage expectations.
  • Instrument every conversion path with UTM tags and cohort tracking to attribute spend and measure CAC/LTV.
  • Prepare clear returns, warranty and support flows to minimise churn from early problems.
  • Monitor social and earned media sentiment and respond quickly to misinformation.

Regional notes: as observed, adoption timing varies by market — local carrier relationships and consumer habits matter. And while is right that product quality drives word‑of‑mouth, quality alone doesn’t replace distribution, pricing strategy, and post‑purchase experience. Years later, true market leadership shows up in sustained market share, developer ecosystem growth, and repeat purchase cycles — not only the launch headline.

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Member Avatar for Paulsonmax

Hey Guys, Here is the recent update. Apple Sells 1.7 Million iPhone4s in 3 Days.
It's surprising, that none of the members has interest in such a hot and current topic. The news about IPhone4's sales record is being discussed everywhere in the web world.

Edited by Paulsonmax because: n/a
Member Avatar for vivifoster

i highly think so. iphone is getting more and more popular. i was talking to some japanese before and they weren't quite interested in iphone 2-3 years ago and this year it became widely popular.

Member Avatar for joelchrist

It is really amazing sales. Quality products no need any promotion, Apple is the king in it.

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