Hi! This is basically a question. I have traffic and am getting more every week. But one must always be improving, so I'm curious about this and want to use the community as a sounding board. I just read an article in which Brian Halligan of hubspot.com said that to have a successful business online one must create a site that has changed "from a one-way sales message to a collaborative, living, breathing hub for your marketplace."
What does that mean exactly in your mind? I would love to hear the different interpretations. I don't believe that everyone should run and turn their site into a forum, so there must be a way to adapt the concept. Share your thoughts!