I am in the process of creating a website. What I have created, I believe is totally new to the internet and if used correctly, will provide the user with something new and different from what is currently on the web. I have discussed the idea with a few people that are quite close to me and they also agree that the idea is great.
However, I am having some hurdles. I haven't reached them yet, but I know I will. Getting it out there to the public... As this is somewhat a brand new idea, I am not sure how to target the audience. For example, I don't think SEO will be able to help me because users would never directly search for it. They would always be thinking, "I wish there was a service out there that would let me..." but I can't think on how to sum it up for a search engine. However, if they were to visit the site, they would most likely stay and use it (in my opinion at least).
I am considering making advertisements and placing them on Facebook and the like, but I can't see this really leading to anything (or is Facebook a good place to advertise?). I have also considered venturing onto Getafreelancer and paying someone on there $75 to do it all for me. I would just hope they don't use botnets and spam to achieve the hits. Has anyone got any experience or advice about these paid services?
Can anyone help me?