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Why my income from Adsense drop more than 80% in 2012? I thinks this caused by Panda and Penguin update.
Does anyone has same experience like me? Please tell me your story.

Edited by Dani because: Plug snipped
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For and others seeing a sudden AdSense collapse: don’t assume a conspiracy. Threads from , and show the common pattern — traffic, CTR and CPC can move in different directions — so treat this as a diagnostic problem, not an accusation. The fastest wins are methodical checks and one-change-at-a-time tests.

Run a short diagnosis checklist you can finish in a day: check your AdSense account for alerts or limited ad serving and any “invalid traffic” notes; link AdSense to Google Analytics and break revenue down by page, referrer, device and country to spot which pages lost value; compare RPM/eCPM and clicks-per-page (not just raw visits) to see whether value per visit fell; review recent template/plugin/theme changes and robots.txt (a crawler block can reduce ad relevance); and look for sudden new traffic sources or evidence of ad injection/bot traffic. See Google’s guidance on linking AdSense to Analytics, invalid traffic, and RPM/eCPM. ()

If a metric points to advertiser demand (CPC/eCPM dropped while visits stayed stable) try controlled tests: swap a single ad unit to a larger or multi-size unit, try a 320x100 on mobile, or move an ad slightly above/below the fold and run a 7–14 day comparison. Improve viewability (so impressions are actually seen) and avoid layouts that create accidental clicks. If you find invalid clicks or a suspicious traffic spike, stop bought/low-quality sources immediately and use Google’s reporting/appeal flow — account holds can explain withheld revenue. (blog.google)

Keep a short change log (what you changed, when, and the effect on RPM/CPC/CTR). If after step-by-step testing the problem persists, consider using an ad server/yield tool (DFP/Ad Manager) only if your volume justifies it, and raise the issue via AdSense Help/Community so Google can check account-level signals. Remember that advertiser bidding and auction dynamics drive CPC changes, so shifts in demand or niche budgets often look like sudden publisher drops. ()

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Member Avatar for Dani

Are you receiving less traffic? The Panda and Penguin algorithm updates will affect your traffic levels but shouldn't affect your AdSense revenue directly.

In fact, I've usually found that AdSense CPC tends to increase a tiny bit after a big algorithm shift because all of the sites on the losing side now need to ramp up their AdWords spend in order to compensate for their traffic loss.

Member Avatar for indopostingcom

I receive 1100 unique visit/day and usually receive $4/day but now only max $1.5/day. I think maybe has internal conspirasy in Google to robber clients money.

Member Avatar for Dani

Aww, that's tough. That means that you won't meet the $100 monthly minimum to receive payment.

Member Avatar for JorgeM

I have also heard from a few customers that have seen recent drops in visits (10-15% drop in visitors), but have not had their adsense fall in parallel. I thought that was interesting.

Member Avatar for JorgeM

Hey Dani- can you elaborate on what you mean by the CPC tending to increase?

Member Avatar for Dani

AdWords is a bid-based advertising platform. The more advertisers in competition for particular keywords, the higher the prices get driven up. The more AdWords advertisers are spending per click, the more AdSense pubishers get per click.

After Panda, for example, so many publishers lost a lot of their traffic, and attempted to make up for some of it by buying advertising campaigns through AdWords. Such an increase in AdWords budgets en masse drives up to the cost-per-click (CPC) of AdWords and, therefore, is passed to AdSense publishers (since AdSense displays AdWords ads).

Member Avatar for iboomz

means that you won't meet the $100 monthly minimum

ya, i am too experiencing 50% drop in my adsense earnings but vice versa it has increased my CTR but lowered my CPC
now i am using Google DFP . and it is better now.

Member Avatar for Dani

I experienced a huge increase in earnings over the past few days. Seems to have come out of no where. Same impression numbers but CTR increased and therefore clicks, eCPM and earnings increased.

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