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Can any one tell me what are the new methods used in mobile marketing

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Mobile marketing has changed a lot since posted in 2013. The basics mentioned by and (links, social) and ’s SMS idea still matter, but modern mobile tactics assume mobile-first behaviour, richer in-app experiences and stricter privacy controls. See the global mobile trends summary for context: Digital 2025 — April Global Statshot. (datareportal.com)

Key “new” methods (short summary):

  • Location and proximity marketing: geofencing, proximity triggers and partner-map targeting to reach people in the right place/time (Burger King’s “Whopper Detour” is a classic example).
  • In-app programmatic, rewarded video and playable ads inside mobile games/apps for high engagement and CPI efficiency.
  • Rich push + deep links: segmented push notifications that open users directly into the relevant app screen (better retention than generic links).
  • Short-form video-first campaigns (TikTok/Reels/Shorts) optimized for mobile attention.
    These approaches must be designed with privacy-aware measurement: Apple’s modern ad-attribution stack (AdAttributionKit / SKAdNetwork) reshaped how mobile installs and conversions are measured. Burger King case / geofencing coverage. Apple AdAttributionKit overview. (marketingdive.com)

Friction-reduction options: Progressive Web Apps (PWAs) offer installable, offline-capable experiences from one codebase, and lightweight “try-now” app experiences (App Clips / Instant Apps) or QR-to-landing flows reduce install friction. QR codes and mobile-wallet passes re-emerged strongly after 2020 as common entry points for contactless promos and loyalty. PWA guidance. QR-code adoption data. (developer.mozilla.org)

Practical notes that follow from the thread: treat SMS/push as permissioned channels (modern compliance and deliverability matter), combine deep links with mobile-first landing pages or PWAs, test geofence radii/time windows before scaling, and pick measurement partners that support privacy APIs and SKAN. This updates ’s targeting advice while building on ’s SMS idea in a way that accounts for today’s privacy and attribution constraints.

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Member Avatar for Member #949455

Can any one tell me what are the new methods used in mobile marketing

It's the same as a regular website. Using social media platform. Website has benifit using it's technique, it hasn't change

Member Avatar for taibashah

the new method that mostly people is using that is website link they give the link of the website in which they can visit the sites

Member Avatar for meziamus

grow a list of costumers mobile numbers and text them with important updates and promotion.

like 20 % Off for a rang of your products.

Edited by meziamus
Member Avatar for SohanM

Mobile Marketing is far more advanced and beneficial than traditional methods of marketing. The biggest difference is that you have information on the user you are targeting. This is vital because you can target your advertising based on demographic, location, device etc.

If you are looking to market your app I suggest you read up on some basics first. Here is a presentation on Mobile Marketing 101. You can also try an App Insight by InMobi which will give you insights and tips on marketing your app.

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