Listed below are some ideas on how you can get the word out about your new software products.
1. Develop strategic partnerships with websites where your target audience goes. If you have software for small businesses, then you may want to approach small business portals or online magazines targeting small businesses and offer a partnership deal with them. You have to address the question for your potential partners - what is it for me?
Give potential partners a hefty commission for every sale (or if you are generous, commission for every lead) that they send your way. Help your partners devise strategies on how to market your product – provide them with sales copy that they can put in their newsletter, give them banners or other creative that they can run in their websites, give them text link copy that they can use.
Then monitor if they are actually doing anything to market your product. If they are not providing you with the sales you were hoping for, talk to them and ask them how you can help improve their sales. For this approach to work, you need to have a dedicated person tracking and helping your strategic partners.
2. Create an affiliate program. Expand the strategic partnership route even further and develop your own affiliate program. There may be other websites out there that would be willing to sell your software for you in exchange for a percentage of sales. However, you would need infrastructure, and a person who could monitor the affiliate program.
3. Make sure your product is listed in software review and download sites such as CNET Download.com, Tucows.com and similar websites. They are the place people go to when they need software, and you need to be there.
4. Get tech magazines (print and online) and bloggers to review your software. If you get good reviews and the review is featured or published, that is a great source of free publicity for your business.
5. Offer a free trial version of your software. Those who download a free trial version are more likely to buy your product.
If you any further ideas You can share here.