Member Avatar for romsourcing

I have subscribed two months ago to Google AdWords and it seems to me that the service is trying to make money from my account by blocking my keywords for underperformance (this is charged with $5) not by providing clicks to my website. :(

Regards,
Claudiu

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A short, practical update to the thread: the behaviour saw is most often caused by relevancy and quality checks, not an effort to “milk” accounts. Google’s Ads system uses a keyword-level Quality Score (expected CTR, ad relevance and landing‑page experience) as a diagnostic; low signals there make ads show less often. Improving those three things is the fastest way to restore traffic. ()

Concrete, immediate steps that aren’t fully covered above (build on ’s targeting idea but focus on intent and message match):

  • Review the Search Terms report to see the actual queries triggering your ads, add irrelevant queries to negative keyword lists, and use account/campaign-level negative lists to block recurring waste. Note: Google now limits the search‑terms shown to higher‑volume queries, so use what you can see plus negative lists and test cuts.
  • Tighten ad groups (small, tightly themed sets of keywords), write 2+ ad variations per group, use ad extensions, and ensure the landing page headline and content match the ad message exactly.
  • Enable conversion tracking (or Analytics goals) so decisions are based on conversions, not just clicks; pause keywords with low CTR or poor cost/conv and rework or move promising terms into new groups for fresh ads and landing pages.

(See guidance on negative keywords and Search Terms report behaviour.) ()

If you suspect a true policy, billing, or technical error (as some here have reported), document examples (dates, campaign IDs, screenshots) and request a review through Google Ads support or an appeal; policy enforcement and account actions can be reviewed and appealed. For billing or account issues, use the Ads contact/Expert options in your account. (transparency.google)

Summary: focus on tighter ad groups, message‑matched landing pages, search‑terms + negative keywords, and conversion tracking. Those steps address the root causes that reduce ad serving.

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Member Avatar for Dani

Yes, this is simply how Google AdWords operates. Obviously google wants to keep the ads in its search result pages on target and links that searchers would be interested in and find useful. If your ads aren't being clicked on, google doesn't feel they are relevant and should be listed.

What you need to do is change your keywords or your ad write-up to be more relevant and entice people to click. What I do is create a new Ad Group for each and every of the 90+ forums on DaniWeb. i.e. I have a PHP ad group, a Security ad group, etc. Each ad group contains keywords specifically targeted to that group. And ads that are directly related to each ad group and click thru to the actual forum pages.

Member Avatar for BizSeek

I have subscribed two months ago to Google AdWords and it seems to me that the service is trying to make money from my account by blocking my keywords for underperformance (this is charged with $5) not by providing clicks to my website. :(

Regards,
Claudiu

Hello Claudiu,

This happened to me as a first time user. I explained this to Google and they were very helpful and understanding.

They gave me a $50 credit - so it may be worth explaining that you're a novice user of their system and see if they at least remove the $5 charge.

Regards,
Mark
BusinessSeek.biz Business Directory
http://www.businessseek.biz

Member Avatar for Dani

Oh really BizSeek? That's very interesting to know that they really are willing to go the extra mile to help you like that.

Member Avatar for discostu004

explain what you mean. i have been using adwords for 1 month and notice some as "excellent" and some as "at risk". are you saying they charge you for removing some keywords?

Member Avatar for seobook

they only charge you when you get clicked on or when your account is underperforming they charge a $5 reactivation fee after the second one I think.

the excellent and at risk ratings went away a while ago.

Member Avatar for ElementalDistor

Yes, this is simply how Google AdWords operates. Obviously google wants to keep the ads in its search result pages on target and links that searchers would be interested in and find useful. If your ads aren't being clicked on, google doesn't feel they are relevant and should be listed.

What you need to do is change your keywords or your ad write-up to be more relevant and entice people to click. What I do is create a new Ad Group for each and every of the 90+ forums on DaniWeb. i.e. I have a PHP ad group, a Security ad group, etc. Each ad group contains keywords specifically targeted to that group. And ads that are directly related to each ad group and click thru to the actual forum pages.

you really do seem to have all the answers. lol. this site has become my one-stop solution page.

Member Avatar for harveycarpenter

The same thing happened to me...

Except it was a technical fault with Google, so they refunded my money!

As above, optimize your keywords and descriptions etc.

Member Avatar for rakoon13

I have google adwords on a few sites, all dot com and dot net
I want to ad adsense on two dot ro domain name ( www.otr.ro and www.web-com.ro ). Is that an issue with google whatsoever ?

Please let me know.

Thanks.

Member Avatar for Jarrettweb

HI my name is Jarrett I work for A company called Webxites in Houston TX,We are search engine marketing compay If you are needing help please contact me. I would like to have your buisness.
800-279-8009 EXT.3162
Jarrett

Member Avatar for zippee

I have google adwords on a few sites, all dot com and dot net I want to ad adsense on two dot ro domain name ( www.otr.ro and www.web-com.ro ). Is that an issue with google whatsoever ?

Are you saying AdWords or Adsense here? I used the same account (One AdWords and one Adsense) for my three websites. No problem so far (> 12 mths).

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