Member Avatar for JeffHeaton

Has anyone tried Chitika Mini Malls? I read about them first a problogger, and decided to give them a try. They pay per-click, like adsense, and have been doing well for me.

They are supposed to do really well on "product focused" websites, which mine is not.

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A short, practical follow-up to ’s trial and ’ observations, with a quick test plan, optimization notes, and a couple of common pitfalls. ’s duplicate-thread catch is a good reminder to keep results consolidated so the data doesn’t get scattered.

Suggested test plan (workflow):

  • Pick 3–5 representative pages (mix high-traffic posts and a few product-intent pages if they exist).
  • Record a baseline for pageviews, CTR, revenue and revenue-per-1,000 (RPM) for the current monetization.
  • Run a controlled split (A/B): show Chitika on variant A and the incumbent setup on B, or rotate networks on the same URLs. Keep everything else constant.
  • Continue until each variant has accumulated several thousand pageviews (or reached statistical confidence), then compare RPM, CTR and post-click quality (bounce rate, conversions, refunds).

Quick optimization tips:

  • Place units where attention is already focused (in-content or just above the first screen) but don’t force accidental clicks.
  • Match ad styling to the site so units look native without disguising them as content.
  • Test one variable at a time (placement, unit size, color) to learn what moves the metrics.
  • Filter low-value pages from ad placements; smaller, targeted pages can hurt overall eRPM.
  • Check mobile vs desktop performance separately; responsive units behave differently.

Common pitfalls and cautions:

  • Measure revenue-per-visit, not just CTR; high CTR with low payout can still underperform.
  • Avoid encouraging clicks or placing ads next to UI elements, and be mindful of any publisher-to-publisher policy conflicts.
  • Consolidate findings in one thread or a single analytics dashboard so anecdotal wins become reproducible decisions.

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Member Avatar for 5starAffiliates

Hi Jeff,

I have heard good reports but yes they seem to do better on products sites and blogs and even better on tech related sites.

Member Avatar for Dani

I made the mistake of not searching before I posted, and I started another thread about Chitika here: [thread]35262[/thread] I found this thread because it was listed as a Similar Thread over there :)

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