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The ads for adsense that you get depends on your SERP position,PR and traffic of the site.A site that is situated in top 5 for a keyword get better adsense ads then one is not in top 5?

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Brief clarification building on this thread: 's intuition that search rank or PageRank directly change AdSense creatives is a common misconception. As noted, content relevancy is central, and as explained, ads arrive through an auction where advertiser bids and ad performance matter. The short version: organic SERP position does not itself select AdSense ads; contextual signals, user signals, and the ad auction do.

How those parts fit together in practice:

  • Ad matching uses page text, titles and metadata, URL signals, device and geo, and (when available) user-interest signals.
  • Eligible ads enter an auction; winner determination depends on bid and ad quality (expected CTR, relevance, landing-page factors). Publisher placement performance influences estimated returns for advertisers, so higher-performing placements tend to attract better-paying inventory. Note that search referrer keywords used to be stronger signals but are often not passed today because of HTTPS search.

Practical steps publishers can apply:

  1. Strengthen contextual signals: clear title/H1 and concise first paragraph that reflect the page topic.
  2. Improve ad viewability: place units near main content, use responsive units, and favor widely bought sizes.
  3. Track and act on data: use AdSense reports to find pages with high RPM/CTR and test small layout changes.
  4. Target commercial intent where appropriate (product, review, comparison content often attracts higher bids).
  5. Follow policies and avoid any click-manipulation tactics.

For official, up-to-date mechanics and best practices consult Google’s support resources: and .

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Member Avatar for stymiee

Adsense is in no way related to search results, traffic, or PR. The ads you get are based on relevancy of the content of your site.

Member Avatar for Dani

AdSense ads are displayed in the same order that they would be if one was performing a query on Google. The order is dependant upon how much an AdWords advertiser bids and their CTR (ad performance). The quality (how high up the chain) of ads displayed on an AdSense publisher site is dependant upon the publisher's CTR.

For example, suppose the following 10 AdWords advertisers are bidding on the keyword "computer".

AdWords advertiser #1 = Best CTR and high bid = top placement
AdWords advertiser #2 = Good CTR and medium bid = middle placement
.
.
.
AdWords advertiser #10 = Poor CTR and low bid = low placement

Now suppose there are three AdSense publisher websites which each have content that rates equally well for the keyword "computer". Additionally, each publisher is using an ad unit that can display three ads.

AdSense publisher #1 = High CTR
AdSense publisher #2 = Medium CTR
AdSense publisher #3 = Low CTR

Publisher #1 might display the top three performing AdWords advertisers, Publisher #2 the medium three, and Publisher #3 the bottom three.

As you can see, as an AdSense publisher, the higher your CTR, the higher the quality of advertisers you get for a particular keyword. Yes, every keyword performs differently, and that is why some sites make two cents per click on average and other sites make twenty cents per click on average. But across a single keyword, the better your performance, the better quality advertisers you get.

Secondly, you'll notice poor AdWords advertiser #10 was too far down the chain to be on an AdSense publisher's site. AdWords advertisers also need to keep their CTR up because that means they can bid less and still get the same top position, and it makes sure that they are high enough up the ladder to make it into the top X for a particular keyword.

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