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Last Post by offices
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Bounce rates are generally high, although the type of website makes a big difference e.g. bounce rates for blogs are higher than normal.
If you're bouncing at 65% or over you probably have an issue. Some experts say a bounce rate of 25-45% is pretty good.
How to reduce the bounce depends on a variety of things but how and where you're marketing the site would be major contributors.

A bounce is almost always because the initial content the user see doesn't match what they were looking for so is your search engine blurb or ad accurate to your content?
Do you make the content of the page easily identifable?

You may need to alter your landng pages to better keep visitors or work on your ad words and marketing channels so the users seeing are your ads and links are already the right market segment for your site.

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Bounce rate is the percentage of single page visits.
Google analytics calculates and reports the bounce rate of a web page and bounce rate of a website.

Calculation of bounce rate by Google Analytics -

Bounce rate of a web page = total number of bounces on a page (in a given time period) / total number of entrances on the page (in the same time period) and multiply by 100.

A high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.

“It is hard to get a bounce rate under 20%. Anything over 35% is a cause for concern and anything above 50% is worrying “

Source: https://www.kaushik.net/avinash/2007/08/standard-metrics-revisited-3-bounce-rate.html

You can reduce the bounce rate of your site by using the following methods:

  1. Profit index is a database of all the profitable pages on your website.
  2. The most powerful way to reduce bounce rate is to adjust it by calculating the time spent on a page.
  3. Stop targeting keywords/marketing channels which are sending low value traffic
  4. Create landing pages which satisfy visitor’s query
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By creating the landing page
Stop the backlink creation
By adjusting the time spent on the website.

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