If you've taken a marketing class, you were definitely taught about the "4 P's" (Product, Place, Promotion and Price). I could sit here and talk about that, but I'd rather get a little more specific and talk about how it pertains to internet marketing. [B]Product:[/B] What are you selling? What are you offering? What makes you unique compared to your competitors? These are all very valuable questions to ask yourself before moving forward with an advertising campaign. Perhaps you have many products that you offer. You must decide which product will be most effective to advertise. After all, you're going …

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PART 1 1. INTRODUCTION: When you are starting with your first SEO project, you may feel as if you have been told to empty the ocean with a teaspoon, there is so much to know and so much to do. Well, don't freak out, it is not as bad as it sounds. You simply have to look at it as a series of tasks to be done. The U.S. military works this way; they look at a goal (say "Force the unconditional surrender of Nazi Germany") and break it down to what needs to be done, how they can do …

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## Introduction ## Ever since the dawn of programming, we have had the luxury of variables, OOP, functions and other lovely tools within our languages. CSS is arguably the easiest language to ever pick up, with everyone having to learn it’s basics. However, it lacks any power, as we have to repeat stuff over and over, which makes it a night mere if you want to quickly make a few changes etc. LESS is a breakthrough in website design, as you can have the beauty of functions and variables – so if you wanted to change your entire colour scheme, …

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There is no doubt that SEO is an important part of the online marketing machine. Lest we forget, SEO stands for Search Engine Optimization and only a fool would imagine that they could do business online without being indexed by the Gods of Search (Google, Bing, Yahoo!) However, there is more to marketing your business than making it search engine friendly; and blowing your entire marketing budget on SEO could prove a costly mistake. Traditionally, marketing your business (any business) has involved understanding who your customers are and how they think and feel. This is no different in the Internet …

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In this tutorial I am going to be going over subsurface scattering, sometimes considered as the holy grail of 3D rendering, in blender cycles. **So what is SSS and why is it important?** 'Subsurface scattering (or SSS), also known as subsurface light transport (SSLT),[1] is a mechanism of light transport in which light penetrates the surface of a translucent object, is scattered by interacting with the material, and exits the surface at a different point. The light will generally penetrate the surface and be reflected a number of times at irregular angles inside the material, before passing back out of …

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In this tutorial I will be showing you how to create the perfect studio lighting for your 3D models in blender3D. I am going to assume you know how to use the interface. **Introduction** Now in the past blender was well known for being crap at rendering and most professional users would look upon blender artists in disgust. Not now, with the additional of 'cycles' blender's very own unbiased render engine we can produce studio quality images. Read more to find out how. **Studio setup** ![a69a9e96b8d8fc1a197a672760bde206](/attachments/large/0/a69a9e96b8d8fc1a197a672760bde206.png "a69a9e96b8d8fc1a197a672760bde206") We are going to create the above studio setup.Open blender and add a …

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There can be no denying the impact that social media has had on business, you only have to look at the reach it has: well over a billion people between Facebook, Twitter and LinkedIn subscribers. What's more, there is no sign of the social media bubble bursting just yet. ![socmedtutorial](/attachments/small/0/socmedtutorial.jpg "align-right") However, social media is actually much more than just a numbers game and in order for any marketing campaign to succeed then businesses simply have to understand how to embrace it properly. Indeed, the potential for extending the reach of your business and your brand has never been bigger. …

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Basic Craigslist NOTE: This article assumes you have an Wintel PC. If you have a Mac, then the ideas will be the same but you will need to figure out which programs you want to use. INGREDIENTS: You will need: 1. A PC with an internet connection plus: - A browser. I prefer Firefox, but any browser will do. - Word or some other word processor - Notepad, or some other text editor - Paint, or some other image editor 2. An e-mail account. 3. A telephone number. Some phone companies do NOT phone verify with Craigslist; Google Voice, MagicJack, …

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Internet marketing can be one of the toughest ways to advertise to consumers. With changing trends and technology, it's hard for even a seasoned internet marketer to produce excellence. Many ad campaigns on the internet today are ineffective and produce low quality results. Below are tips I believe are valuable to run a successful campaign: [B]Addressing the Overall Goal of the Campaign [/B] Ever go to a website and see an ad completely irrelevant to the website? For example: Let's say your looking at a cooking website for a recipe and there's an ad for window treatments. Since you're only …

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![DFP_SmallBusiness_color](/attachments/small/3/DFP_SmallBusiness_color.jpg "align-left") Whether you own a small personal blog or a top 1000 website, the importance of monetizing your website to the fullest is essential. Depending on your needs and the type of website you have, there are a variety of ways to improve your ability to monetize, simplify your advertising solution, and encourage a better bottom line. One of the greatest ways to do this is to expand your advertising options with the usage of an [Ad Server](http://www.adopsinsider.com/ad-serving/how-does-ad-serving-work/), a powerful piece of software that controls how advertising appears on your website. For most sites, advertising is often a very …

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For webmasters out there, most find that dealing with an ad network is the best/easiest way to go. In many cases it is. You just slap some code on your site and then you get a check in the mail. Most of the sales stuff was already done for you, so you just ride the wave of money. However, your wave of money could be a lot larger. Here's why: Let's say a brand name wants to advertise like Coca-Cola. So Coke is going to go to an ad network and they're going to say "hey, here's a lot of …

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This article assumes you have already done the following: 1. Built, activated, and optimized your website. 2. Done all your on-page SEO 3. Verified it and listed it with Google, Bing, and Yahoo, including your sitemap. 4. Listed your site with social media sites such as Twitter, Facebook, and LinkedIn INGREDIENTS: You will need: A PC with an internet connection, plus: - A browser. I prefer Firefox, but any browser will do. - Word, or some other word processor. - Excel, or some other spreadsheet program. - Notepad, or some other text editor. - An e-mail address - A logo …

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In this tutorial you will learn how to create a simple menu using Flash, while the menu items themselves will be imported from an XML file called menu.xml. 1. Start by creating a new flash document which can be called anything you like as long as the size is set to 550 x 80 px and the frame rate to 24fps in the property panel as shown below. If you can’t see this, click anywhere on the editing area and press CTRL+F3. [attach]3096[/attach] 2. Next, create a rounded rectangle sized 135 x 40.6px but of any radius, the one shown …

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In this tutorial you will learn how to turn your images into something more like a real photograph by simply adding a white frame to them. What’s more, the tutorial is easy enough for those new to Photoshop to be able to create something impressive, and create it quickly. First things first though, in Photoshop click file>new to create a new image. This should have a transparent background and be 500*500px. [attach]2898[/attach] [LIST] [*]Select the rectangle tool (u) and drag out a rectangle on the canvas, it doesn’t matter at this point what color it is but do make sure …

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This tutorial will teach you how to create a transparent navigation bar for your website, similar to the navigation at the Microsoft Vista [URL="http://www.windowsvista.com/"]website[/URL]. 1) Start by creating a new image in Photoshop with a height and width of 700*70px. 2) Filling the first layer with a dark background makes working on semitransparent layers much easier. After you have done this, create a new layer and grab the rounded rectangle tool. Set the radius to 60px and draw a rounded rectangle like this one: [attach]2919[/attach] 3) Go into this layer’s blending options (layer>layer style>blending options) and use the following settings: …

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Although forms are one of the most boring elements of any website, styling them can be a dangerous business. All too often it is forgotten that the way a form looks will impact greatly upon what the user uses it for. Change the style too drastically and the user might not recognize it as a form at all. In this tutorial you will learn how to style the text field element just enough to make it look good but without ever detracting from the fact that it has to be easily recognizable as a text field from a form. You …

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+2 forum 8

In this tutorial you will learn how to create a stylish looking content box for your website. Before you start, however, you will need to have two custom patterns which should each be from a 5*5px image that just has a pencil line drawn diagonally across it. You need to create one of these with the pencil line color #000000 and one with #1b9a1b. 1) In Photoshop create a new document, sized 900*900px, and with a transparent background. You are creating a box that is so big so that you can use it for any piece of content simply by …

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This tutorial will explain how to code a perfectly cross-browser compatible, single-level drop-down menu for your website. The first thing you are going to need is a little bit of JavaScript courtesy of Suckerfish. This should be placed in a file called menu.js and saved in the same directory as your html page. [code=js] showMenu = function() { var subMenuItems = document.getElementById("topMenu").getElementsByTagName("li"); for (var i=0; i<subMenuItems.length; i++) { subMenuItems[i].onmouseover=function() { this.className+=" showMenu"; } subMenuItems[i].onmouseout=function() { this.className=this.className.replace(new RegExp(" showMenu\\b"), ""); } } } if (window.attachEvent) window.attachEvent("onload", showMenu); [/code] Now you will need a menu structure, in other words what is actually …

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This tutorial will enable you to create a tabbed navigation bar to use on your website. 1) Open PhotoShop and create a new document with the size 670*70px. 2) Grab the rounded rectangle tool and draw a rectangle on the canvas, you will need to set the radius to 5px. 3) Next you need to add some color to this rectangle, so open the blending options for this layer by double clicking on the layer in the layer pallet. 4) You will need to add a gradient overlay by clicking on the check box and going into the gradient overlay …

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The End.