At the dawn of the computer age, there were many individuals that truly believed that while the Internet might be valuable, that it would not have a lasting impact on human civilization. Paul Krugman [famously wrote](https://www.snopes.com/fact-check/paul-krugman-internets-effect-economy/) in 1998 that the effect of the Internet on the world economy would be “no greater than the fax machine’s”. When one considers that Krugman is a Nobel Prize-winning economist, you start to realize that not everyone truly understood the digital transformation that was actually about to take place. Of course, now we completely understand that every business that takes itself seriously has to …

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When it comes to digital marketing trends, there are so many areas to keep up with that it can often be overwhelming for an entrepreneur of any kind. It doesn’t matter what kind of industry you are in - the truth is that every business is focused on their online presence (or at least should be). In addition, many are quick to position themselves to take advantage of the latest digital marketing trends. This can often be expensive and exhausting. It might involve spending a significant amount of money on new software, programs, products, and also hiring agencies to create …

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2018 has been the year of data. Companies who have moved from a static marketing approach to a more detailed, data-driven one, have experienced massive growth in the past 7 months. After what happened with the Cambridge Analytica scandal last year, greatly covered in the recent Netflix movie "[The Great Hack](https://www.netflix.com/gb/title/80117542)", there have been some changes in regards to how big data is acquired in today's business world. Let's analyse the matter in more detail. ## What's Big Data And How Is It Collected? ## Big data is the term which is related to numerical values associated with a specific …

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![Feature-Image.jpg](/attachments/large/4/f1bc7679e69543ee8326a41aad44935f.jpg) People spend more time-consuming digital media on mobile devices than on a desktop and this trend will continue. Social networking, listening to music, watching videos and playing games represent the bulk of what people do with their smartphones and tablets. Essentially, it’s about communication and entertainment, two things that help people to cope-up with the level of stress in today’s world. Thus, the consumption of mobile Apps in the present day continues to grow faster due to the increase in the number of smartphone users across the world. Certainly, the data that describes the mobile app ecosystem the best …

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The End.