Member Avatar for slaugel

After reviewing the analytics, it seems that the most popular link on my home page is the logo linking to the home page. It has around 18% of the clicks for the last month.

This seems really strange to me. My best guess is that people don't realize that they are already on the home page, perhaps due to it's cluttered nature?

I'm looking for validation or other suggestions about what might be going on.

http://www.ocsea.org

Thanks,
Stacey

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An 18% click share on the logo is a clear diagnostic signal rather than a final verdict. For it can mean either that many visitors are using the logo as a quick, expected shortcut to the homepage, or that they are unsure where they are and are using the logo as an escape. Instrumentation and a small number of controlled changes will tell which it is.

Quick diagnostic checklist:

  • Track logo clicks as an analytics event so you can segment sessions that include that action.
  • Use clickmaps and session recordings to watch what users do before and after the click.
  • Break the data down by device and common entry pages (internal pages vs landing pages).
  • Run a short A/B test (one small header change at a time) and measure pages/session, bounce rate, and logo-click rate.

Example event snippets you can adapt (place in your click handler):

/* Universal Analytics */
ga('send', 'event', 'Logo', 'click', 'header');

/* gtag / GA4 */
gtag('event', 'logo_click', { 'event_category': 'engagement', 'event_label': 'header' });

Practical UI fixes to test first: make the current page obvious with a prominent H1 and breadcrumb trail; add an explicit Home item in the primary nav and style the active item (use aria-current="page" on the active link); reduce header clutter so the site title and page title are visually distinct; ensure the mobile header exposes a clear Home target. Do not remove the logo link without testing — many users expect it.

Several responders raised the right themes: navigation clarity, visual hierarchy, and testing. Use those leads from , , , and , but start by instrumenting and running one small experiment. Measure impact, then iterate.

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Member Avatar for Member #334542

We are providing a big space for logo, and the people get on their eye to the logo frequently on every page they visiting. And now we have a strategy to give a link on logo to home page, thats gives an quick link to home page and people even not search for a word home on pages (that appear on menus, bottom links, top header as a home icon etc). So even not completed their readings on the webpage, they want to go home page they simply clicked on the logo to truncate the page and go to the home and followed some other links on the page and again return to the home by clicked on the logo, so on. Thats not the good idea to give a link on logo (hand icon on logos asked me to give just a click on that). Leave the logo as it is without link. bcoz you have the same on Page header as home icon,as a word home and bottom of every page.

Member Avatar for infinique

Yes the layout is a little cluttered and the design is so 1998. Perhaps you might want to consider using sliverlight or some professional CMS that is more pleasing to the eye.

Member Avatar for w3bmast3r

I dont know that this is a probkem mate, don't people generally click on the banner to get back to your homepage?

Member Avatar for Member #120589

The homepage isn't obvious from the navbar - can't see a top level link for it. Also the design looks really cluttered. The dropdown menu seems too compact.
Thought about a breadcrumb to aid navigation? Do you get the 'where the hell am I now' feeling?

Member Avatar for Ozzzo

Hello!
Actually everything was said already, but I want to add that your website look to me too cluttered, you may want to change its design, right? Once you change it and the situation will change, people will loose that terrible "where I am now" feeling.

Best of luck!
Oz.

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