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We now know that developers working on applications for the iPhone had to submit those applications to Apple on Monday if they were to be included in the launch day offerings for the all singing, all dancing, all new Apple iPhone App Store.

The developers were told "Have your application be among the first available when the App Store goes live. To ensure your application can be considered for the exciting launch of the App Store, submit your application by 12 PM PDT, on July 7, 2008. We will continue to accept applications after this time, however your application may not be available until after the launch of the App Store. Conduct final testing of your application with iPhone OS beta eight and submit your app today."

Michael Arrington, writing at TechCrunch, says that "Most developers will only get a few hours notice prior to the go live time, and Apple is keeping a tight reign on PR, as usual." While it is widely expected that the App Store will go live to coincide with the global launch of the iPhone 3G on the 11th July, some are predicting it will open a day or two earlier.

This seems highly unlikely as it will mean that the iPhone 2.0 software would be made available to existing iPhone/iTouch owners before the iPhone 3G is actually sold. I cannot see how Apple marketing would consider this a good thing, or get any value from it at all.

The App Store will, almost certainly, open on Friday as part of the big launch. iPhone v2.0 software will be released, along with those third party apps, and we will all be left wondering what the fuss was about as we go back to our Jailbroken devices...

As Editorial Director and Managing Analyst with IT Security Thing I am putting more than two decades of consulting experience into providing opinionated insight regarding the security threat landscape for IT security professionals. As an Editorial Fellow with Dennis Publishing, I bring more than two decades of writing experience across the technology industry into publications such as Alphr, IT Pro and (in good old fashioned print) PC Pro. I also write for SC Magazine UK and Infosecurity, as well as The Times and Sunday Times newspapers. Along the way I have been honoured with a Technology Journalist of the Year award, and three Information Security Journalist of the Year awards. Most humbling, though, was the Enigma Award for 'lifetime contribution to IT security journalism' bestowed on me in 2011.

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