Yeah, the nameing for these things is a real pain. They're all the same deal. My main recommdation: don't get any of the fat ones (fat as in thicker/wider than the USB connection itself). Reason being, most USB ports on PCs and laptops are recessed at least a little bit, if your USB drive is much thicker than the port then the connector might not fit all the way into the port and you'll have to carry around as USB extension to get the damned thing to work, a pain in the ass, trust me!
I've had great luck with Sandisk and Kingston and they're priced very well. Most of them now offer some sort of encryption system, be careful with these if any of your potential target PCs isn't yours (ie work) as the software usually has to be installed on each PC you use the key on which you might not have access to do on somebody else's PC.
Just some ideas.