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Here's a curious fact. I've seen independent research today that suggests direct mailshots from marketers - by which I mean hard copy - is well and truly down in numbers, while e-mail marketing spend is increasing dramatically. I wasn't in a position to take notes so I won't attempt to …
According to an [URL="http://www.informationweek.com/story/showArticle.jhtml?articleID=208401867"]Information Week[/URL] article, it would appear that gamers actually like the in-game adverts that they see while they play. Or rather Massive Inc, a Microsoft subsidiary that handles in-game advertising, has said as much. Gamers were surveyed and the results suggest that they will happily accept such …
[I]Fool if you think it's over 'Cause you said goodbye Fool if you think it's over I'll tell you why ~Chris Rea, Fool (If You Think It's Over). [/I] Those two crazy kids, Microsoft and Yahoo! are talking again. I know. I know. You thought it was over. Everyone did. …
Okay, let the finger-pointing begin. Should Microsoft CEO Steve Ballmer take the heat for the proposed Microsoft-Yahoo merger falling apart? After all, didn't he say that Microsoft wouldn't raise its $45.7 billion bid for Yahoo, then weeks later, say he'd raise the bid, from $31 per share to $33 per …
I’ve never liked Steve Ballmer very much as president of Microsoft. I don’t know the man personally, of course, and I could never quite put my finger on my reasons for disliking him. Until today, that is, when I read an [URL= http://ap.google.com/article/ALeqM5hlWMAaojPTn9VWib6NSyXZ5A3ntQD90F02SO0]Associated Press story[/URL] that included allegations that the …
The other day in a short period of time, I came across two seemingly contradictory pieces of information about Google's ability to adapt to the mobile ad space. On one hand, CRM Daily published an article called [URL="http://tinyurl.com/5xn4tj"]Are Cell Phones a Threat to Google[/URL], and then almost immediately afterward, I …
I’ve been tough on Google this year, and with good reason. Part of what I do is write about how technology impacts the financial fortunes of companies and Google has been losing market share to the lousy economy and to other web portal developers in recent months. Look at online …
According to the [URL="http://online.wsj.com/article_email/SB120776803032602423-lMyQjAxMDI4MDA3OTcwNjk4Wj.html"]Wall Street Journal today[/URL] Yahoo could be talking Google about the outsourcing of search advertising sales. This comes as, so the report suggests, as part of two pronged strategy to fight off the Microsoft acquisition threat. The other prong being a deal with AOL to combine Internet …
How much would you pay for a pizza? Chances are not as much as the anonymous bidder who won the auction to relieve entrepreneur Chris Clark of the pizza.com domain. Clark invested in pizza.com in 1994 for just $20, and even allowing for his annual $20 domain registration fees he …
It's kind of a quiet Monday morning on Wall Street, with Treasury Secretary Henry Paulsen's proposal to further regulate and consolidate the U.S.'s financial markets (by bringing heavier Federal Reserve oversight over bank lending, hedge fund risk assessment, stricter controls over the stocks market and currencies market - even tighter …
I just logged into my Google AdWords campaign management to find a new feature: [url=https://adwords.google.com/support/bin/answer.py?answer=80588&hl=en_US]demographic bidding[/url]. This new feature allows you to bid on, or exclude, certain demographic groups, such as users of a certain age or gender. A new reporting tool in the campaign management settings shows you a …
Kind of a quiet week in the technology corner of the stock market. That's not so bad, as people can exhale and figure out if the latest Federal Reserve move to cut the Fed Funds rate by .75 points signals the bottom (finally) of the bearish stock market. if so, …
To everyone who thought the social networking revolution had started to falter, Bebo has 850 million reasons to disagree after AOL agreed to acquire them for $850 million in cash. Analyst eMarketer predicts that by 2011, $4.1 billion will be spent worldwide for social network advertising, and in 2008 alone …
According to a [url=http://www.reuters.com/article/technologyNews/idUSN1325839520080313]story on Reuters[/url], it appears that Google is planning on using their newfound acquisition of the DoubleClick ad server to launch a new (and free) Ad Manager service ... essentially providing a free ad server to publishers (mind you a service that mid to large size online …
I logged into my Google Analytics account tonight only to be presented with a new option: Benchmarking Beta. Apparently you can opt into a program that lets Google anonymously datamine all of your statistics. (At first you're always thinking why on earth you would want to opt into this.) However, …
[URL="http://www.avertlabs.com"]McAfee Avert Labs[/URL] has warned that the number of spammers which use the 'out of office' functionality of web-based email systems to distribute junk mail is on the increase. The particular technique in question, which involves spammers setting up web-based email accounts which are configured to auto-respond with spam instead …
Over time, spammers have changed their spamming tactics in their bid to gain access to people's mailboxes. The latest tactic is to use the common [B]PDF [/B]file format to send image spam. By using PDF attachments to send images instead of embedding them in the body of the email message, …
Are technology companies getting a raw deal over a new international accounting rule? Plenty of tech company CFO's seem to think so. In a survey released this week by BDO Seidman, LLP, an accounting and consulting group, about half - 49% - of all chief financial officers at U.S. technology …
Lots to talk about today. You've probably already have read about Microsoft's $45 billion buyout of Yahoo. Obviously, Microsoft is giving up on its MSN web portal and throwing it's weight and capital behind Yahoo. For Yahoo, which has seen its stock slide precipitously in the last year, the deep …
One of the biggest takeovers that the corporate world has ever seen could be on the cards now that Microsoft has confirmed an acquisition bid for Yahoo! According to various reports online it had already made what moves towards what it says were negotiations for a 'friendly takeover' late last …
According to security researchers at [URL="http://news.bitdefender.com"]BitDefender[/URL] a new Trojan has been discovered which hijacks text based Google adverts and replaces them with ads from a totally different provider. Trojan.Qhost.WU acts by modifying the infected computers' Hosts file to include a line which redirects the web browser from the expected .googlesyndication.com …
We've all heard of search engine optimization, or "SEO". That's the online search engine mechanism that allows online businesses to seed their web landing pages with key code words to entice visitors and shoppers. One big SEO term this week is "Black Friday" -- the day-after-Thanksgiving shopfest that launches the …
At simultaneous launch events held in both London and New York today, [URL="http://www.bebo.com"]Bebo[/URL] announced its Open Media vision for social media and entertainment to provide media companies totally free access to its community of some 40 million users. In return, those 40 million members of the social networking community who, …
Yahoo! has complained to the [URL="http://ec.europa.eu/comm/competition/mergers/cases/index/m94.html#m_4731"]European Commission[/URL] that Google's $3.1 billion acquisition of Doubleclick, the online advertising business, could reduce competition and ultimately push up pricing for European customers. The fear, naturally enough considering that Google has always been in the advertising business just as much as it has the …
[URL="http://www.comscore.com/"]comScore Media Metrix[/URL] has published its monthly analysis of US online consumer activity showing that education related sites spiked during August as schools and universities began another academic year. With lottery jackpots reaching record highs, lotto and sweepstake sites also proved popular as did the sports genre what with the …
Only a few weeks ago, things were rosy on Wall Street . . . well, as rosy as things can get in the money maelstrom of Manhattan. The Dow Jones Industrial Index (DJIA) -- the chief benchmark for the U.S. stock market -- had surpassed the magic 14,000 mark. Most …
Dan Meredith and Andy Golding are software engineers at Google, working as part of the News Team responsible for developing the Google News service. They might just have made one of the most important statements to come from the direction of Google for a long time. Posting on the official …
There has been much online speculation about how Microsoft is going to head off the Google Apps free office software attack, much of it focusing on an advertising supported version of Microsoft Office. While this may, at some point, feature in the Microsoft strategy it is not going to appear …
[URL="http://www.legality.biz"]Legality[/URL] prides itself as being the first virtual law firm in the UK, having set up in business some five years ago now. So it seems fitting that it should be providing advice to those businesses looking to set up shop in the daddy of virtual worlds, Second Life. Now …
Could we be on the verge of seeing the end of that spam scourge known as the pump and dump scheme? You know the drill, an email arrives urging you to invest in some little known penny stock and beat the experts to the punch. Nice one son, get your …
[FONT="]Unless you happen to have been one of the people who authorized payment of around $800,000 for the design, or were on the receiving end of it, then the chances are you will agree with the momentum of public opinion that the [URL="http://www.london2012.com/index.html"]London 2012 Olympics branding[/URL] sucks. In fact, it …
Everyone wants to know what the next big thing is going to be, and if market analyst [URL="http://www.datamonitor.com"]Datamonitor[/URL] is to be believed the answer is mobile broadcast television. With the opportunity to combine two of the undeniably most popular and successful consumer products in history, namely TV and mobile telephones, …
The [URL="http://www.comscore.com/"]comScore Media Metrix[/URL] monthly analysis of U.S. consumer activity at top online properties for March 2007 has been released, and shows a change at the top of the rankings. Several key players in the social networking space experienced gains, as did those looking to both make and save money …
It's been a couple of years now that Google has been in the contextual advertising game, serving up ads not just in the search results, but also across the network of AdSense publishers. AdSense has since become a dream come true for many small publishers realizing they can make some …
Even if you do happen to live in Utah, the chances are you will not have noticed a little law by the name of SB 236 which was passed without so much as a whisper of complaint or fuss last month. If you happen to run a web based business …
Web security company [URL="http://www.scansafe.com"]ScanSafe[/URL] has published its latest monthly Global Threat Report that looks at corporate usage of the web. The results should not be shocking as we all know that if you give someone free access to the Internet at work then they will abuse that access if at …
In something of an unusual twist of late, [URL="http://www.google.com"]Google [/URL]would appear to be playing catch up to [URL="http://www.microsoft.com"]Microsoft [/URL]for once. The Redmond giants bought the market leader in the in-game advertising business, [URL="http://www.massiveincorporated.com/"]Massive Inc[/URL], last May for close on $200 million. Today Google has confirmed it has finalized the deal …
Marc Andreessen may not have actually been knighted for his contributions towards making the web what it is today, but if he were British then I am sure Helen Mirren would have bestowed that honor upon him alongside Sir Tim Berners-Lee. Not that a lack of a knighthood is stopping …
Here at DaniWeb I have always been rather proud of the fact that not only is member feedback encouraged, but the powers that be read what is being said, participate in the debate and sometimes their minds, and system policy, are changed by it. For any real community this feedback …
Well not quite, but the Wikisari search engine could make quite a splash if Wikipedia founder Jimmy Wales and Amazon.com have anything to say in the matter. Using the same basic technology as Wikipedia, and with a provisional launch date planned for the first half of 2007, will be a …
Spam continues to rise. In November alone, people saw a 35% increase of spam in their online mailboxes, and not only do that but also use new ways to fool spam filters to somehow get into peope's email. 31 billion spam was the average amount sent in October, but that …
A UK company has launched what it claims to be the first search engine that lets you not only search for specific moments within a video, but click on and interact with moving objects during online playback. [URL="http://coull.tv"]Coull.tv [/URL] has adopted a community approach, which we thoroughly approve of here …
The latest issue that has really been upsetting me lately is how corporations are no longer taking liability for their mistakes. One of the cases in particular is the new Nvidia GeForce 8800 GTX that I purchased recently. Nvidia recently released their GeForce 8800 series graphics cards, which, most techies …
So the long speculated purchase of Youtube by Google finally happened for a whopping $1.65 billion (pocket change for Google). However I think this wasnt the right time and that they could of gotten it for cheaper. Youtube had a cost of over a million dollars to run a month …
According to reports from both the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) 2006 is proving to be a bumper year as far as online advertising spend is concerned. Showing a 37% increase over the same period last year, US Internet advertising revenues were up to $7.9 billion. In itself …
I have long been a fan of [URL="http://www.blinkx.tv"]Blinkx[/URL] the video search engine that, as far as I am concerned, pretty much prompted the whole genre and introduced the idea of live video search and stream done properly. So I was interested to receive word from Blinkx founder and CTO Suranga …
Please forgive me if I am a little slow in flagging this up, but it has only just floated across my radar: you can now implement Google AdSense for search results on your own page, displaying the all important revenue generating adverts alongside the search results without directing readers off-site. …
Microsoft's Cybersecurity and Systems Management Research Group have created an automated tool, as part of the larger [URL="http://research.microsoft.com/SearchDefender/"]Strider Search Defende[/URL]r project, to combat sources of comment spam that is the scourge of blogs across the web. Because sites can get high legitimate search rankings while at the same time serving …
Ah, forget what I've been saying. I have a new focus now; consumer beat-downs. What's that? I'm glad you asked. This blog's entries will be heretofore devoted to bringing to light some of the nasty tricks played upon consumers for the purpose of getting them to part with their cash, …
The cost-per-click model for Google ads could soon be complimented by a cost-per-action one, if the testing for this click fraud busting technology proves successful. The concept is simple enough: advertisers would only get charged when a particular action is performed rather than simply clicking on the thing. Already a …
The End.