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First off, this is not really my first post. I forgot my username/password so I just re-registered. I'm happy to be here....again! I have a month old site (vBulletin with WordPress as the front page) geared towards the town I live in. I have Google AdSense integrated into my vb …
Miva is also contextual advertising...Anyone using please advice
The other day I had a conversation with my colleague, strategic planner, about social media and digital advertising as a push or pull marketing. I think that the terms are now very fuzzy and getting blurred, especially with social media. Why? Well, I believe the platform allows for both a …
Years ago [URL="http://en.wikipedia.org/wiki/The_medium_is_the_message"]Marshall McLuhan[/URL] uttered the famous phrase, "The medium is the message." He said this long before the World Wide Web. If he were alive today, he might have said something else: "He who controls the distribution method, controls the money." When you look at the Web's influence on …
This form was found on the net and was change to fit my needs. I hope it fits yours as well....... I. Interdictory The Website Planning Worksheet is to be used in conjunction with the Website Design Contract and Website Content Worksheet. This questionnaire is designed to enhance communications between …
You have to give Steve Ballmer and Microsoft credit. After years of sitting on the sidelines playing defense and catch-up, this year they have definitely been on offense. Whether it's the ad wars, releasing Bing, the deal with Yahoo!, the retail strategy or its latest move, a deal with Nokia …
Mike Maser, Chief Strategy Officer at Digg, has [URL="http://blog.digg.com/?p=928"]confirmed[/URL] that Digg Ads will start rolling out in an early beta format during the next few days. So expect to start seeing sponsored Diggs mixed up with the real stuff, although the adverts will carry a 'sponsored by' title the screenshots …
The independent regulator and competition authority for the UK communications industry, OFCOM, was charged by the government to reveal consumers' experiences of electronic communications services, including broadband provision, and the results do not make for happy reading. The research saw in excess of 60 million separate service performance tests carried …
According to a new Gartner survey, despite companies driving down overall IT budgets this year things are looking good for global software spending in 2010. Well, I say good, but perhaps I should say a teensy weensy little bit better than this year. Gartner reckons that organisations surveyed indicated that …
[I]It's not always easy, And sometimes life can be deceiving, I'll tell you one thing, its always better when we're together ~Jack Johnson, Better Together[/I] News leaked out this morning on the [URL="http://kara.allthingsd.com/20090716/yahoo-search-ad-deal-with-microsoft-down-to-the-short-strokes-but-caution-also-advised/"]All Things Digital Blog[/URL] (and subsequently widely carried by the New York Times, PC Mag Online, Wired and …
In what must go down as one the biggest tech u-turns of the century so far, the ISP that was quite happy to undertake Internet snooping trials without informing those customers being spied upon has changed its mind about Phorm WebWise. BT, the biggest Internet Service Provider in the UK, …
[URL="http://www.comscore.com"]comScore[/URL] has just published data from the Video Metrix service which shows that the number of online videos being viewed here in the UK is up 47 percent on a year ago and fast approaching 5 billion in April 2009 when the measuring period ended. Google did best out of …
Over the last year, Microsoft ads have been simply bad on one end of the spectrum and horrible on the other. It's really time for the company to reconsider their ad agency choices and their overall strategy because right now they are throwing good money after bad. I had one …
You might wonder why a 10 year old web building business managed to become the number one trending topic on Twitter this last week, with the moonfruit hashtag being tweeted in excess of 10,000 times an hour at one point. The answer is not as straightforward as some would have …
[URL="http://twitter.com"]Twitter[/URL] has been in the headlines again. You can now pay a company to find potential followers, approach them and ask them to follow you and it's apparently a very innovative approach. It must be, that's why the BBC thought it [URL="http://news.bbc.co.uk/1/hi/technology/8130456.stm"]newsworthy[/URL]. Actually I'm not so sure. I think I've …
I've been doing a lot on social networking lately, mostly because of the book I've been writing on the subject. Social media is a real market-changer. Something else that's been happening quietly and in the background is the emergence of games as a serious computing application. A [URL="http://www.revolutionmagazine.com/DigitalPM/News/914688/Official-gaming-not-just-geeks/?DCMP=EMC-Media-PM-Bulletin"]new study[/URL] says …
One of the big rules of online advertising as I understand it is that you count success to a great extent based on how many people click through to your site. It's really the basis of how people get paid by Google for [URL="https://adwords.google.com/select/AdSenseLoginToAdWords"]Google AdSense[/URL]. If you get click-throughs you …
[URL="http://adage.com/digital/article?article_id=136847"]Ad Age reports[/URL] that Microsoft is ready to spend $80M to try and turn people's attention away from Google, the dominant search market leader, and toward Bing, Microsoft's latest search engine offering. Much like Microsoft's attempts last summer to prop up Vista, trying to turn consumers to a new product …
I've never been a big fan of American Idol or reality TV in general, but the tit for tat going on between Microsoft and Apple ads reminds me a bit of a reality TV competition with bloggers acting as Simon and Paula and the gang. We watch. Sometimes we laugh. …
I've been fascinated by the recent series of Microsoft ads that go after Apple. On one hand I commended Microsoft for having a unified message in [URL="http://www.daniweb.com/blogs/entry4186.html"]Microsoft Gives Apple the Full Court Press[/URL]. On the other, I think the message is off kilter as I wrote in [URL="http://www.daniweb.com/blogs/entry4212.html"]Apple's Value is …
There's an interesting article over at [URL="http://www.pcworld.com/businesscenter/article/161270/social_networks_risks_for_business_security.html"]PCWorld[/URL] this week suggesting that social networking Web sites are putting businesses at risk for security breaches. Author Howard Price says now that it's possible to link personal accounts like Twitter and Facebook to accounts at career-oriented sites like LinkedIn, a single status message …
Some slivers of sunshine amidst the economic clouds today. First, retail sales are up for the first time in six months, perhaps signaling that consumers aren’t as bearish on the economy as President Obama appears to be. I like the President and certainly wish him success, but his mantra of …
The [URL="http://www.asa.org.uk"]Advertising Standards Authority[/URL] here in the UK has ruled against Microsoft concerning a television advert for the Xbox 360 which featured a woman with half a head watching a movie being streamed via the games console. So what could possibly be the problem with that? Maybe there should have …
Apple has had marked success with the '[URL="http://www.itwire.com/content/view/20808/53/"]I'm a Mac[/URL]' advertising campaigns, and Microsoft is back banging it's head against a seeming brick wall of indifference with the ongoing 'I'm a PC' marketing drive that has featured both Bill Gates and [URL="http://www.itwire.com/content/view/20745/53/"]Steve 'Monkey Dancer' Ballmer[/URL]. Now, it would appear, that …
During this economic slowdown (Recession period) e-marketers cannot afford to loose nor can let someone SPAM or blacklist them. Do the following things before starting your next e-campaign: Check for the following things in your email list and emails: 1. Soft and Hard bounces 2. Unsubscribe requests 3. Change of …
Email marketing is one of the easiest and most successful ways to reach decision makers and top-level sales executives of any organization. Our Salesexecutives email Lists will help you to start your E-Campaign and generate qualified leads like never before. Salesexecutives marketing Lists assists companies to reach their target sales …
I've said before that I'm not a big fan of Netflix. Anything that makes me keep tabs on envelopes, stamps, and post offices is so 20th century. Plus, I already have video on demand via Direct TV and don't see the need. But guess what? That puts me in the …
If your company has a blog -- and it should -- you might what to have a look at [URL="http://www.typepad.com/connect/faq.html"]Typepad Connect[/URL], a new way to bring the finer points of social networking right to your Web site. In the old days (meaning around 18 months ago) it used to be …
Goodbye Black Friday; Hello Cyber Monday! Everyone knows that retailers need to get out of the red and back in the black; and the best time to do that is during the holiday season. Black Friday is a day in the US where stores discount their prices; yet it wasn’t …
Halloween is well over but the pin-drop silence on the financial markets today was downright eerie. On one hand, a calm trading market is welcome relief after six weeks of extreme volatility. On the other hand, will tomorrow's election usher in a new period of market jitters, with today's placid …
Microsoft came out with a new line of ads? Yes, I was on Youtube looking for the[URL="http://www.youtube.com/watch?v=gBWPf1BWtkw"] Gates and Seinfield commercials[/URL]; hoping that the 3rd ad was out; instead I found out that [URL="http://www.huffingtonpost.com/2008/09/18/jerry-seinfeld-and-bill-g_n_127384.html"]Microsoft pulled The Bill gates and Seinfield Commercials[/URL]. Microsoft created a [URL="http://www.youtube.com/watch?v=kkZdkHylJ3w"]new line of Microsoft ads[/URL] that …
Buddhist writer Scoop Nisker used to close out his news reports on a San Francisco radio station by saying, "If you don't like the news, go out and make some of your own." Now, if you don't like political advertising, you can go out and make some of your own. …
What can your IT department learn from Microsoft's latest advertising bungles? Plenty. When the company released its "Mojave Experiment" ads (which I'd link to but the site forces you to install Silverlight to view them), the premise was rather sad. It seemed to suggest that at least one of the …
I am writing this assuming everyone knows Bill Gates has retired this year if you weren't aware of that now you are. I watched the [URL="http://www.youtube.com/watch?v=9Ulz7h3O3pk"]90 second commercial[/URL] with Bill Gates and Jerry Seinfield which I found funny but had nothing to do with computers at all. I started thinking …
[I]"Jerry, I have to tell you something. This is the dullest moment I've ever experienced." - George, watching laundry, in "Good News, Bad News" episode of Seinfeld. [/I] I woke up this morning to find a [URL="http://startupmeme.com/microsofts-first-seinfeldgates-ad-a-home-run-to-trash-can/"]Tweet from Startupmeme[/URL] that the first Seinfeld ad for Microsoft had hit the airwaves. …
Why prebuying Google sponsored ads might be a bad idea. Google "lieberman mccain." Or, click [URL="http://www.google.com/search?client=safari&rls=en&q=lieberman%20mccain&ie=UTF-8&oe=UTF-8"]here[/URL]. The result, at least as of this writing? Sponsored Link Lieberman & McCain JohnMcCain.com/lieberman Senator Lieberman Joins McCain's Team. Learn Why You Should Join! Clicking the link takes one to "Citizens for McCain," an …
The Advertising Standards Authority is an independent body, established by the advertising industry in the UK, to self-police rules laid down within advertising codes. It has just issued an adjudication against Apple (UK) Ltd over what have been referred to as misleading advertisements for the iPhone. The [URL="http://www.asa.org.uk/asa/adjudications/Public/TF_ADJ_44891.htm"]adjudication[/URL] comes as …
I'm on vacation right now in Germany, and I thought I could watch some American TV here on my PC. But I've learned that US sites consistently block their TV shows outside the US, a practice I find more than a bit curious. I tried the network sites. I tried …
Anyone remember all the fuss back at the end of 2005 when, in December of that year, it was revealed that Google had managed to beat off the attentions of Microsoft to ensure that its relationship with AOL remained good? The [URL="http://www.nytimes.com/2005/12/16/technology/16cnd-aol.html?_r=1&adxnnl=1&adxnnlx=1218404764-tWD3Cl9qLyg5YnYCxoIULw&oref=slogin"]New York Times reported[/URL] at the time how Time …
According to [URL="http://www.theinquirer.net/gb/inquirer/news/2008/07/25/microsoft-inks-deal-facebook"]reports[/URL] it looks like Facebook and Microsoft have agreed a deal which will see Microsoft Live Search integrated into the Facebook service. Along with the related advertising of course. This should come as no great surprise to anyone who watches the technology market for trends, as Microsoft had …
It has been a long time coming, and the subject of much online speculation as a result, but now Google has finally officially launched [URL="http://knol.google.com"]Knol[/URL]. Google seems to be positioning this as less alternative to, and more complimentary with, Wikipedia. "Knols are authoritative articles about specific topics" Google says "written …
It seems that botnet usage could have been behind an increase in the number of click fraud clicks cited in the latest [URL="http://clickforensics.com/Pages/click-fraud-index.asp"]Click Fraud Index[/URL] which monitors such things. Running for three years now, the index monitors and analyses data from more than 4000 online advertisers and advertising agencies. The …
Oh, my - eBay shares dropped 7% in Wednesday trading. That after the company announced in a wide-ranging conference call with analysts that it wouldn’t meet current quarterly sales and revenue projections. That throws cold water on eBay’s reputation as a company that constantly delivers a positive earnings outlook every …
It's a busy Monday morning for tech companies on Wall Street, with Apple announcing that over one million new G3 iPhones were sold last week (despite a public relations black eye over a downed Apple server that kept the new phones dark for thousands of new customers). Apple's stock is …
[I]It's not always easy, And sometimes life can be deceiving, I'll tell you one thing, its always better when we're together ~Jack Johnson, Better Together. [/I] [URL="http://www.boston.com/business/technology/articles/2008/07/11/schmidt_independent_yahoo_better_for_competition/"]AP is reporting [/URL]this morning that Eric Schmidt, he being CEO of the great and almighty Google, thinks it would better if Yahoo! remained …
The big news on Wall Street today is the Federal Reserve’s decision to keep the Fed Funds rate at 2% - a move designed to keep rising inflation at bay. When the Fed cuts rates, the idea is that nation’s money supply will be loosened up, and money becomes easier …
Yesterday [URL="http://www.youtube.com/watch?v=2zFiu3aqfmg"]a (slightly) risqué ad[/URL] for JC Penney made the rounds on the internet. It depicted two teens getting ready for a date by timing how fast they could get dressed. At the end of the ad, the boy comes over to the girl’s house and they let the stern …
How much is $630 worth? According to [URL="http://www.theregister.co.uk/2008/06/19/ebayer_live_search_game/"]The Register[/URL] the rather surprising answer is $714. That is the price that an enterprising eBayer has put on some money, and by manipulating the Microsoft Live Search advertising cashback offer implemented by Microsoft last month the guy reckons you can turn a …
People have been saying that Google is going to buy Digg for the longest time, but now that Digg founder [URL="http://www.pcpro.co.uk/news/205647/google-close-to-digg-deal.html"]Kevin Rose confirms[/URL] he is not against selling up does this mean that GDigg is a real possibility? It seems so, yes, and to the tune of $200 million as …
I'd hate to be Jerry Yang's therapist today. The Yahoo CEO turned down a $33 per share buyout offer from Microsoft several months ago, with some saying the price could have gone as high as $37 per share. But that was then and this is now. The Associated Press is …
The End.