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So, what are you guys going to expect from apple on the 10th. I think it may fail to meet our desires. So far, the only thing really happening is a new name for a phone (2 phones) and software features that we don't need. I personally think apple has lost (thanks to Tim Cook) the battle against its competitors so far (when it comes to inovation).

I can garuntee that Tim Cook is just going to say, "We have created a completely revolutionary device that..."

So, what are you guys expecting? Failure or success?

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Last Post by <M/>
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Fingerprint sensor is going to make it hard for people to spy on their significant others ;) Or for parents to see what their tweens/teens are up to.

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I like the introduction of biometrics, but I heard the phrase "incredible new colours" used at the unveiling. Whoop-di-freakin'-do. New colours, ok. But incredible??? Talk about marketing overkill. I only hope the new colours can manage to live up to the hype.

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I've heard the phrase "with its new colors, Apple is redefining what an iPhone can be".... that smells of desparation and of extremely complacent "critics". I mean, Apple is, of course, legendary for over-hyping minor things as being revolutionary breakthroughs and paradigm shifts, but this takes it to a whole new level. Marketing is, of course, Apple's biggest strength (only strength?) and will go done in history as a company that truly revolutionized marketing strategies, but I think they have lost too much momentum and are starting to stretch things very thin.

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