Lawmakers question tech companies about online privacy

Emily Banks 0 Tallied Votes 544 Views Share

Lawmakers in Washington asked tech companies Tuesday whether they need to create legislation that would protect people's private information online. The Senate Commerce Committee took up the issue, asking representatives from Apple, AT&T, Facebook and Google if an online privacy bill is necessary.

Those companies have all dealt with recent privacy issues, ranging from sites gathering and storing data to sharing data with third-party sites. For some legislators, those events have been enough of an indicator that legislation should be drafted to safeguard Internet users.

Sen. John Kerry (D-Mass.), who chairs the Communications Subcommittee, said he intends to draft an online privacy bill that might pass early next year, according to LATimes.com.

"As a matter of law, we need new baseline standards for privacy protection that ensure people's identity is treated with the respect it deserves," he said.

Not surprisingly, the companies opposed the idea of new legislation at the hearing, citing their openness about problems when they arise and referring to their current privacy measures.

On the House side of the U.S. Capitol, online privacy legislation has already been introduced, including one bill last week sponsored by Rep. Bobby Rush (D-Ill.) and earlier legislation by Rep. Rick Boucher (D-Va.). Boucher's bill prohibits online advertisers from tracking sensitive information without users' permission. Rush's Bill, on the other hand, would give the Federal Trade Commission the authority to create online privacy regulations, according to the .

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A short, practical update that follows on the original thread: raised the governance question and was right to flag that oversight is ongoing. The debate in 2010 moved from hearings into actual rules, stronger enforcement, and industry standards — so digital marketing teams should treat privacy as operational risk, not just PR.

Key legal and enforcement milestones to know: the EU’s General Data Protection Regulation (GDPR) introduced cross‑border data‑subject rights and compliance obligations that took effect in 2018; U.S. states (most prominently California) followed with consumer‑privacy statutes (CCPA/CPRA) that added opt‑out, access and deletion rights; and U.S. federal enforcement by the FTC has included major privacy orders that show regulators will use unfair/deceptive‑practice authority when companies mislead users. (op.europa.eu)

Practical checklist for digital marketing and social teams (start here this week):

  • Run a data inventory and map where identifiers, pixels and third‑party tags flow.
  • Apply data minimization and pseudonymize/hide PII in analytics and reporting.
  • Implement a tested consent/ CMP flow and record consent decisions for each region.
  • Build a DSR/DSAR pipeline (requests to know, delete, correct) and an incident playbook.
  • Require written data‑processing terms and limited purposes from every vendor.
    These are core privacy‑by‑design controls recommended in public frameworks and technical guidance. (nist.gov)

A few cautions: U.S. privacy law is still a patchwork (state by state), and requirements differ from the EU model, so prioritize a risk‑based program (data mapping, DPIAs where processing is high‑risk, vendor audits, documented consent). Start with the inventory and consent log, then iterate — that sequence reduces legal exposure and protects core marketing capabilities while keeping campaigns compliant. (ico.org.uk)

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Member #949455

Lawmakers question tech companies about online privacy

I read and heard about that a few years back.

Yes, Lawmaker has a right to question tech company about privcay. That's why they get pay for to protect my rights and other Americans rights.

This is something still on going. It's like every year they add something or new issues comes up.

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