I just read a blog post where the author states that to maximize your SEO efforts, and the benefits as well, the SEO specialist or team inside an organization should share the SEO strategy with a number of different parties within the enterprise so that everyone is working towards the same goal within their specialty. Suggested groups were the developers (as they are the ones who are implementing on the tech side and will think of things the SEOer won't), copywriters (so that they can create the keyword rich content that spiders love), the PR, Blogging and Social Media teams (seems like a no brainer) and any other advertising teams within the enterprise. These all seem reasonable to me and I am curious if anyone disagrees with any or all of this and if so why?
Jump to Post
I totally agree. During my time in the interactive agency world, I found that bringing a room mix of techies, creatives, digital analytics, and strategists brought a wealth of insights to improve the interactive deliverable.
Jump to Post
The worst case scenario is when one team finds out what was done and says, "I should have been involved in this process from the beginning."
All 11 RepliesReply to this topic
We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, learning, and sharing knowledge.