I have a client with an existing domain name that he wants to retain. However, the domain name isn't seo friendly. Would it be a good idea to have a new domain name with the old one parked or is Google likely to look unkindly on this?
If this is not a good idea, is there any advantage or disadvantage to having another duplicate site with the new domain name.
As I am new to SEO and help or guidance would be great.