Member Avatar for fairydust

If you only had time to do one which one do you think would be the most productive? We ar eabout to hit our bust season for sales to may need to priorotise here, and any tips on how to rank in the top three for googlebase would be most appreciated as it is doing my head in.
The only thing I have noticed is that the longer I leave it before updating my listings the higher rank! Or is this just a fluke

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Dani AI

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Given ’s time constraint and the coming busy season, treat this as a prioritization problem: pick one clear business goal (drive conversions, drive traffic/awareness, or handle real‑time service) and choose the network that best maps to that goal and where the customers already are. Several contributors pointed out platform differences; the accepted multichannel approach is to match objective, audience and content format rather than argue which is “best.” Multichannel marketing guidance (Sprout Social). (sproutsocial.com)

A compact, low‑effort workflow that fits a busy season:

  1. Set one KPI (e.g., orders/week or conversion rate) and one audience segment to target for the season.
  2. Batch 7–10 messages and schedule them; use a scheduler/management tool to save time, but tailor the copy and CTA for the chosen network (automation is useful, but avoid identical cross‑posts — echoing @MktgRob).
  3. Spend 10–15 minutes daily on engagement and one 30–60 minute weekly review against the KPI; reallocate effort to the channel that actually moves the needle.

On the GoogleBase / product‑feed question: Google Base’s product API was deprecated long ago — product feeds and uploading moved to Google Merchant Center and the newer Shopping/Content APIs — so migrate to Merchant Center and follow its requirements. Practical, immediate actions: use Merchant Center feeds with complete required attributes (clear titles, brand/GTIN/MPN when available, correct Google product category), high‑quality images, accurate price/availability and correct shipping info; add schema.org product/offer structured data on product pages so Merchant Center can verify and auto‑update prices/availability; keep the feed accurate and refresh on a regular schedule (accuracy matters more than trying to “game” freshness). See Google’s announcement about the Base API deprecation, the Merchant Center product data specification, and Merchant Center guidance on automatic updates and crawl/diagnostic tools: Google Developers: Base API deprecation. (developers.googleblog.com) . () and . ()

Summary: pick the platform tied to one measurable seasonal goal, automate routine work but tailor messaging, and move product feeds into Merchant Center while fixing data completeness and diagnostics.

Recommended Answers

All 18 Replies

Member Avatar for Dani

For marketing, I would choose twitter over facebook. I associate facebook with being more for personal reasons than twitter.

Member Avatar for fairydust

For marketing, I would choose twitter over facebook. I associate facebook with being more for personal reasons than twitter.

Thats what I would have thought, got into a heated debate with someone though who thought twitter should be personal. Interesting to hear other views, and if you have any tips too!

Member Avatar for Dani

I think I might just change my answer. I just stumbled upon this article at where a study conducted shows that 20.7% of site visitors referred by Facebook turn into loyal visitors (revisiting 4+ times / week) but only 11.1% of site visitors referred by Twitter turn into loyal visitors.

Member Avatar for MktgRob

If you are talking about updating your status with marketing messages or sales pitches, I am pretty certain that there are some tools out there that will allow you to update all of your status messages (facebook, twitter, linkedin, etc) with the same message simultaneously.

Member Avatar for Dani

I think he's referring more towards which site would provide the best return on time investment for a social marketing campaign ... creating a Twitter account and updating it regularly or creating a Facebook Fan group.

Member Avatar for MktgRob

If you are talking about updating your current status with marketing and sales messaging, there are tools available that you can use to update all of your statuses (FB, Twitter, Linkedin, etc) simultaneously with the same message.

Member Avatar for Ronaldturner

It's not an either/or question. They are two different systems designed to do two different things. You can link them, but one can't replace the other. Choosing which is "better" is like choosing whether a knife or fork is better to cut a steak with.

Member Avatar for MktgRob

It's not an either/or question. They are two different systems designed to do two different things. You can link them, but one can't replace the other. Choosing which is "better" is like choosing whether a knife or fork is better to cut a steak with.

I don't think it is a matter of choosing. If you are using Facebook as the place where you are posting content (articles, press releases, product info, product announcements, etc) then you can publicize it within Facebook and it may get picked up in the search engines. But if you use twitter to drive traffic to the facebook then that is the way to go. Ultimately, with the 140 character limitation on Twitter you are not going to get much of a message out. So they can be used more as complimentary tools rather than picking one over the other.

Member Avatar for Ashlynmilford

facebook seems more useful ,resourceful and well organized for me...

Member Avatar for canadafred

If you only had time to do one which one do you think would be the most productive? We ar eabout to hit our bust season for sales to may need to priorotise here, and any tips on how to rank in the top three for googlebase would be most appreciated as it is doing my head in.
The only thing I have noticed is that the longer I leave it before updating my listings the higher rank! Or is this just a fluke

My advice is to learn how to write properly.

Member Avatar for Angela12

Anyday I would go with twitter in this matter.

Member Avatar for novaking

twitter is better.

Member Avatar for redesignunit

I like face book bcoz facebook has many feature's and application related to marketing purpose

Member Avatar for chandi786

Both are really good but the only thing which matters over here, how much time you actually invest on them. I would suggest you to use the both in parallel and monitor the output and then decide.

Member Avatar for Flower

I give time to twitter for gaining more traffic for website and try to increase my followers.

Member Avatar for seoindia

Both are important.. main thing is how big is your friends network..

Member Avatar for BlackhatSEO

Facebook appeals to people looking to reconnect with old friends and family members or find new friends online; the mashup of features like email, instant messaging, image and video sharing, etc. feels familiar, while Twitter is a bit harder to get your arms around at first.

Most people can very quickly grasp how to use Facebook to connect to friends and family, using it to share thoughts, images, etc. Like MySpace but more geared to adults than teens, Facebook is a social networking Portal; beckoning you not to leave but rather to stick around and communicate within the network.

Twitter on the other hand, encourages you grab ideals in byte-size chunks and use your updates as jumping off points to other places or just let others know what you’re up to at any given moment.

Member Avatar for ap09.com

I am using Twitter for long time,its helping me a lot. I prefer Twitter compare to Facebook.

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