What are the basic skill sets necessary for a person to handle SEO initiatives for a corporate website? I am curious because one of my clients is looking to hire someone in a permanent role. Currently I am handling their SEO intiatives and they feel that as I am the closest to the role I should play a role in the hiring process so I am looking for some thoughts and input. Thanks.
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I think first of all he should have good knowledge of search engine marketing basics. He needs to understand what exactly is client looking for? their goals and manage the strategy accordingly.
Along with basic on-page and off-page optimization, he needs to think outside of the box and must …
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I agree with stephen somewhat, ability to optimize web page components is mandatory. Good writing skills helps. Web pages need to captivate the Internet visitor and convince the search engine that content is unique, authentic and intelligent. I don't worry much about off-site optimization as most of that is best …
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