One of my client's site is actually going through a site refresh. As an analyst, I advise to monitor the site's web analytics for at least the first 6 months and see if there were any increase in traffic from the major search engines. What else do you monitor to determine if the site refresh help?
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Jump to PostDo you also check the number of inbound links? Do you monitor the keyword ranking of the site? Your analytics are important off course, but it takes a little more time to see it change their. Monitor it at the root and you'll see the impact a lot sooner.
Jump to PostMaybe make note of the "before and after" numbers for bounce rate and time spent on site. Also look at the traffic for internal pages. Have any dropped off significantly? Redesigns can sometimes throw off your existing users. It may take some time for them to get used to the …
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