Member Avatar for superspudnuts

Hi there

I am wanting to add a blog to my website but don't know if it is better to have it as a subdirectory (www.blog.mysite.com) or just as normal ()

Any tips or advice?

Thanks

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This thread is old and several short answers above point in different directions, so here is a concise, up-to-date way to decide and implement.

As asked, the real choice comes down to business and technical needs, not a single SEO rule. was right to flag navigation and site structure: if the blog is tightly tied to the main site (same products, audience, brand), a folder is usually simpler to manage. If the blog must run on different servers, use different software, target a different audience, or needs separate analytics and authentication, a subdomain can make that separation cleaner (as and implied).

A few practical, evidence-based points not mentioned above:

  • Modern search engines can index and rank content on subdomains or subfolders; consolidation of signals tends to be easier with folders, but you can still build authority on a subdomain if you treat it as part of the brand and link it properly.
  • Operational differences matter: cookies, SSL, CDN, Search Console and analytics setup, and cross-site links behave differently for subdomains vs folders. Plan those before you launch.
  • Avoid splitting closely related content across both structures—doing so dilutes topical authority and confuses users.

Quick implementation checklist when adding or moving a blog:

  • Choose one structure and stick with it; frequent moves risk traffic loss.
  • Add blog URLs to your XML sitemap and internal navigation; use clear breadcrumbs.
  • Configure Search Console (domain property if available) and analytics correctly for the chosen setup.
  • Use 301 redirects for any moved URLs, and set canonical tags if content could be duplicated.
  • Apply article/author structured data and ensure pages are crawlable (robots.txt, noindex only when intentional).
  • Monitor Search Console, crawl logs, and organic traffic for at least 60–90 days after launch.

Context note: replies here reflect 2010-era shorthand. Today the decision should be guided by site architecture, maintenance needs, and how you plan to build and promote the blog—not a one-line SEO rule.

Recommended Answers

All 6 Replies

Member Avatar for jay 11

in terms of SEO, it doesn't really matter. Choose the one that makes more sense from a navigational standpoint. Will there be other subdivisions of your business? If so, you might want to think about going with subdomains.

Member Avatar for infinique

I would recommend a sub directory as it is way easier to pass PR via a sub directory.

Member Avatar for inba.ecommerce

Hi there

I am wanting to add a blog to my website but don't know if it is better to have it as a subdirectory (www.blog.mysite.com) or just as normal ()

Any tips or advice?

Thanks

Yes Sub Domain will play a good rule in PR. But you create folder and maintain it is also good.

Member Avatar for ayoungpretender

What is your site? I will suggest using subdomain if you want to get PR.

Member Avatar for williamslewis

I think the would be better for you.

Member Avatar for infinique

Not if you wish to get penalized by Google.

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