They both work well for me. I like the Google interface more plus you don't have to wait for your ads to be approved.
Go for niche keywords 2-3 words in length and make sure your Ads correspond to the keywords - someone searching for white mini ipod should see an ad saying white mini ipod.
Keep your daily budget low while experimenting and don't listen to what Google tells you to bid per keyword, start low, if they work you can bid more and see if it's still economical.
Use conversion tracking and monitor your return on investment, that's the crucial number.
Use negative keywords where appropriate and create 2 ads for each Ad group - after maybe 50 clicks you'll see which has the better click through rate, keep that and delete the other one, now write a new ad to try and beat.
If Google is getting you conversions, stay with them. Try lowering your cost per click. Overture has a $0.10 min cost / click while Google has a $0.05 minimum. If that still doesn't work, pay per click might just not be best for your business.
I think a comprehensive PPC strategy should use both Overture and Adwords. Remember, Yahoo is not too far behind Google with respect to search engine market share. And typically, leads from Yahoo are less expensive.
5 PPC tips that may reduce your CPC and conversion costs:
1) Shut off contextual match unless you specfically want it
2) When using broad match, make sure you filter out negatives
3) Make sure your keyword appears in the title of the ad and/or body
4) Capitalize all words in your ad copy, except prepositions
5) Use a call to action in your ad copy
I got the impression that Google was more successful for us. But that could be connected with the explosion of ad costs into a 4-digit sum. But for sure I like the adsense interface more than overture's.
I am a new joinee for this group, my name is Ruchira saxena. I am a working SEO professional and also handling PPC campaigns. So my personal opinion is to use Google Adwords. i have worked on both of them.
I also wanted to know that how can we improve CTR. I am already using quality keywords and also continuously updating my campiagns but i wanted to know some more ways to get more CTR.
I've been using Google Adwords for a few days, and while I'm making sales, it's too expensive!
I havn't really looked into overture much, but would like a few opinions... how successful has it been to you compared to google?
From my knowledge overture is what the publisher sees as ypn ( Yahoo! Publisher Network ) and even though they are still in beta, they focus more on quality. When you use adsense god knows where your ads will end up, how-ever with ypn the publishers can pick what kind of ads they want to show, so your ads end up being more relevant to the end user.
Try targeting the keywords better, for example if you sell nike shoes on your web site the keyword shoes would cost more and bring you less targeted traffic then say nike shoes or a make of nike shoes. Targeted keywords would also cost less.