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Is there an easy way to set a different AdWords CPC for an individual ad group or campaign based on geolocation?

For example, I have a campaign with ten ad groups. I want to keep everything the same (keywords, ad copy, etc) but I want put in a higher bid for US-based traffic than international traffic. This is different than search vs contextual placement. Is there a way of achieving this without duplicating the entire campaign? And is it possible to duplicate a campaign without using the AdWords downloadable software?

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  • Latest Post Latest Post by jay 11

Dani AI

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Quick, practical summary for (and building on s comment): there are three realistic ways to get different CPCs by geography without hand-editing ten ad groups one keyword at a time.

  1. Try location bid adjustments first. Add the US as a target and set a positive bid adjustment for it (and reduce or leave unchanged for other countries). Use the “presence”/“people in” option so adjustments apply to users physically in the location, not just those searching about it. Monitor the Geographic/Location report to confirm the change affects the right traffic.

  2. If you need different base bids per ad group and per geo (true per-ad-group-per-location control), duplicate the campaign structure and set geo targeting/bids per copy. The fastest way to do this in bulk is Google Ads Editor (downloadable). It lets you copy campaigns/ad groups and change targeting and bids in bulk. If you prefer not to use the Editor, the Google Ads API or Scripts can automate cloning and bid changes.

  3. Use automation to avoid duplication. A small Google Ads Script or API routine can apply percent bid modifiers to keywords or ad groups based on recent geo performance. This keeps one campaign but adjusts bids dynamically.

Cautions and tips: bid adjustments combine multiplicatively with device and other modifiers, so test conservatively (start small). Always validate with the location performance report after changes. If the goal is simply “pay more for US clicks,” start with a campaign-level location modifier; if you require different ad copy or tracking by geo, cloning into separate campaigns is cleaner.

Member Avatar for jay 11

Is there an easy way to set a different AdWords CPC for an individual ad group or campaign based on geolocation?

For example, I have a campaign with ten ad groups. I want to keep everything the same (keywords, ad copy, etc) but I want put in a higher bid for US-based traffic than international traffic. This is different than search vs contextual placement. Is there a way of achieving this without duplicating the entire campaign?

Unfortunately not. The only way geotarget ads is at the campaign level.

And is it possible to duplicate a campaign without using the AdWords downloadable software?

You can duplicate campaign settings (ie. locations, languages, networks, budget) but you cannot duplicate the ad groups.

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