i am reading 'SEO made simple' book.
there is a paragraph that i don't get its meaning. hope you help me.
here it is:
' One thing to keep in mind is that you should vary your link text from time to time sp Google doesn't think you are up to any funny business.Adding some variety id good for all involved-browsers,webmasters,and website users.One way to do this is to use multiple keyword phrase in your link text. '
thank you friends.