Member Avatar for fumnimda

i am reading 'SEO made simple' book.
there is a paragraph that i don't get its meaning. hope you help me.
here it is:

' One thing to keep in mind is that you should vary your link text from time to time sp Google doesn't think you are up to any funny business.Adding some variety id good for all involved-browsers,webmasters,and website users.One way to do this is to use multiple keyword phrase in your link text. '

thank you friends.

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Dani AI

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Short version: the paragraph is advising against an unnatural, single-anchor linking pattern. touched on that — using the same exact phrase on many links looks like manipulation. ’s idea of mixing short- and long-tail anchors is helpful.

What "vary your link text" really means

  • Anchor text is a signal, but search engines evaluate the overall pattern. A natural profile contains brand anchors, naked URLs, generic phrases (like "learn more"), partial/long‑tail keyword phrases, and synonyms. Repeatedly forcing one exact‑match phrase across many links is what raises red flags; slowly earning a diverse set of anchors is the safer, more effective approach.
  • This is not an instruction to constantly edit earned editorial links. The advice applies to future link-building and to aiming for a balanced profile over time.

Practical checklist (audit + fix)

  • Export backlinks and anchors (Google Search Console, Ahrefs, Moz). See Google’s Links report for guidance: .
  • Measure how many exact‑match anchors exist and whether brand/naked/generic anchors are underrepresented.
  • Encourage natural anchors via press, content, social shares, and by letting other sites use their preferred wording rather than forcing one phrase.
  • If many low‑quality/spammy links use over‑optimized anchors, consider outreach to remove them or, as a last resort, the Google disavow tool: .

Further reading on how anchor text is treated and when it becomes a problem is available from Google and SEO resources: Google: link schemes and Moz: anchor text overview.

Final note: aim for relevance and editorial placement. Anchor diversity should read like natural citation, not like a coordinated campaign.

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Member Avatar for Dani

It means that if you want to rank for the keyword "blue and white shoes" then don't force every single site that links to you through your marketing efforts to use the anchor text "blue and white shoes". That looks really unnatural and obvious that you are behind placing those links there.

Member Avatar for fumnimda

but because of 'time to time' i think it is better to change link text sometimes, but it seems not a good idea to change link anchor,because it counts like keywords for site.

Member Avatar for ursimrankhanna

Hi,
yeah its a very good information about new seo trend. thx for share.

Member Avatar for affly101

If you do a few short tail (most of the time) and long tail (less of the time) variations of the anchor text as you link build you'll be fine.

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