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Keywords are the base of any SEO campaign and placing your keywords appropriately not anis not easy task. Here you can find some points about where to add keywords and keyword phrases which may help you;

1. Add Keywords in title tag: title is the best place to add your targeted keywords. The text written inside the title tag displays in search results as your page title. It should be be short and limited to 6-7 words in it. It will be better to add targeted keyword in the beginning of title tag.

2. Add Keywords in URL: Adding your keywords in website URL is also a good idea.

3.Add Keywords in heading tags: Adding keywords in heading tags like H1, H2 and H3 is as beneficial as putting them in page title. Do not use words like: and, for, the, or etc. as they are ignored by search engine spiders. Try to make best possible use of this place.

4.Add Keywords in meta tags: Meta tags are not so important as earlier. Major search engine like google do not consider it but still it is valuable for other search engines like yahoo, msn. So if you are optimizing for yahoo and msn then add your keywords properly.

5.Add Keywords in Alt tags: Search engine spiders are unable to read images or graphics. If you have images in your web page then make sure to include main keyword(s) in the ALT tags, but never over do it as your ranking could be dropped in the result.

6.Add Keywords in anchor text: Anchor text is really an important place to add keywords. Do not create simple internal link with anchor text like “Click Here” or "visit this link" instead of this you can use your keywords relevant to the page. It becomes more important in case of inbound links as it will be regarded as a vote from another site for a particular keyword to your site.

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A useful starter list from , but several points are dated and worth clarifying so the thread remains actionable today.

The keywords meta tag is obsolete for Google and should not be relied on for ranking; it can be removed to avoid maintenance overhead. Meta descriptions are still useful — Google may show them as the search snippet when they accurately summarise the page — but they are not a direct ranking signal, so treat descriptions as marketing copy (unique, concise, page-specific) rather than a keyword-placement field. (developers.google.com)

Titles and visible headings matter more than raw keyword counts. Google builds the “title link” using the <title> element plus prominent on-page text (H1, visual headline) and may rewrite tags it considers unhelpful. Aim for unique, descriptive titles that front-load the most important words, avoid keyword stuffing, and keep them concise so they aren’t rewritten or truncated. ’s note on length helps, but focus on clarity and intent rather than a strict word quota. (developers.google.com)

Make URLs human-readable and short: use hyphens between words, avoid long parameter strings and unnecessary stopwords, and keep site structure logical (this supports crawl efficiency). For images, use alt attributes that describe the image for accessibility and indexing — concise, accurate alt text is preferred over repeating keywords. These are usability as much as SEO rules. (developers.google.com)

Anchor text is a strong relevance signal, but exact-match-heavy or paid/unnatural linking patterns are risky; Google treats manipulative link schemes harshly. For user-generated links (comments, profiles), mark them appropriately (for example rel="ugc" or rel="sponsored" where relevant) and moderate UGC to avoid spam. If meant HTML source comments (<!-- ... -->), those are not a legitimate SEO tactic and should never contain secrets or keyword stuffing. (developers.google.com)

Quick priority: focus on useful content and clear titles, tidy URLs and descriptive alt text, natural anchor text, and moderation/attributes for UGC. That approach keeps the page helpful to users and aligned with current search-engine guidance.

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Member Avatar for ursimrankhanna

Hi,
yeah great information about adding keywords.

Member Avatar for AirForceOne

Hi,

Thanks for your nice information. I would like to mention that we need to limit the title tag and meta description tag within 70 and 160 characters and it would be better not to repeat main keywords more than twice there. :)

all the best,

Member Avatar for almedajohnson

That was nice information. But I disagree with you in one point that meta tags are not so important and search engines like google doesn't consider it. As per the Google facts, Google spiders look into the meta tags for the keyword and description of a site and it helps for indexing as well

Member Avatar for Kellie Dobbie

Could use these useful information myself. Thanks.

Member Avatar for iamseo

what about keywords in comments? does this method work?

Member Avatar for brysonbrice

Choosing the right keywords or phrases should be the first and most important to a successful website must be Keywords generously placed around the content to a search engine designed optimization

Member Avatar for amrish2338

Usefull information on on page optimization thanks for this post

Member Avatar for echovme

Thanks for the posting, site content with keyword clubbing is also helpful.

Member Avatar for Flower

Placement of the Keywords is very important task in on-page optimization and should be placed properly after the analysis of the page requirement.

Member Avatar for bobwillz

Its really tips ..thanks for sharing us.

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