Member Avatar for markandeysingh

Hello Guys,

I am not expert to ppc, so i need help in managing it. I need help in improving the average position, I am really running out of ideas.

One of my client want his ads at position one. He want to be on the top of his competitor.

Earlier he was taking service from other vendor and they were able to show it on the top but i am not able to show it. What could be the mistake i am doing. Please let me know in detail guys. otherwise i will lose my client.

Any please let me know which postion is good? What should be average position for any text ads. My recent Average ads postion is 2.7 to 3.5.


Thanks

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  • Latest Post Latest Post by rocco88

Dani AI

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Short answer: stop guessing and diagnose. said the average position is 2.7–3.5 and the client wants #1; posters like and raised platform and rank issues, while // suggested paying more. Those are all relevant, but a measured, metric‑led approach gives a defensible path forward and avoids losing the client to higher costs.

Pull the right reports first: Search Impr. share, Search lost IS (budget), Search lost IS (rank), Impr. (Top) % and Impr. (Abs Top) %, plus Auction Insights (Outranking Share, Overlap). Use the Search Terms report to find wasted queries and add negatives. Interpret results: if lost IS is mostly budget, reallocating daily budget or narrowing targets is the lever; if it’s rank, use structural fixes and targeted bidding rather than blanket bid increases. Use the Bid Simulator to estimate how much lift a bid would give before committing spend.

Tactics to improve position without just “paying more”: tighten ad groups (SKAGs or tightly themed groups), test responsive search ads with focused headlines, add all relevant ad extensions, apply device/geo/daypart bid adjustments, use remarketing lists for search (RLSA) on high-value queries, and maintain strict negative keyword lists. For brand queries, run a dedicated brand campaign to own the top slot. Run controlled A/B tests on a small set of high-value keywords and compare CPA/ROAS before expanding.

Practical caution: average position is no longer the best single metric — focus on Top/Absolute Top metrics and impression share. If the client insists on position #1, present a short test with expected CPC and projected ROI, and agree thresholds for acceptable cost-per-conversion. This gives a measurable answer instead of an open-ended “pay more” approach that and others suggested.

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Member Avatar for mauconline

Please which search engine are your ads on? Your ad coming on #1 is as a result of a combination of factors e.g. keywords, ad quality score, cpc etc. Since we're not previleged to see the actuall advert/campaign, it's not something that one case easily guess what's the problem. Maybe if your client is willing to increase his campaign spend, that might help.

Moreover the recent Yahoo/Bing alliance has increased the audience available to advertisers on those platforms which in turn means that the competition likely be more so one of the things you might inevitably have to do is to increase your ad spend - that's if your client is advertising on Yahoo/bing. Hope that helps.

Member Avatar for Member #848229

I do need bit more details, but i am assuming you are on Google Search Network. I believe you know there is two main thinks determine Ad Rank it is CPC bid and Quality score, if you believe you are bidding high enough then please consider improving quality score for your keywords. Quality score is mainly depends on your CTR, Ad Relevance and Landing Page quality. CTR is the key though. Read adwords article on Quality Score at AdWords Help center.

Hope this will help. If you need more help please post detailed info. (your CTR and average quality score for keywords etc)

Member Avatar for nancys812

pay more to that keyword and get position 1.

Member Avatar for optimism

Yes, it is easy to get priced out of the best advertising position and i do believe you have to pay more to stay at the top.

Member Avatar for azhar4546

Bid higher for keywords you will achive position required

Member Avatar for deew

Unique keywords can help you for improving the average position in PPC

Member Avatar for rocco88

Google does PPC by price and how relative the ads are.

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