Member Avatar for mydearvalentine

I have a website on the following topic

<valentines>

How can i select keywords for ppc?

Edited by Dani because: Plugs snipped
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Several replies here point readers toward using keyword tools (, , ), which is useful for raw ideas and volume. What is missing is a practical, profit‑focused selection process for a seasonal site like "<valentines>". Keyword choice should be driven by commercial intent, landing‑page fit, and the math that shows whether a click can be profitable — not by volume alone.

A compact, repeatable approach:

  • Define the conversion action(s) and the true average order value (AOV) and gross profit per sale (after shipping, fees, returns).
  • Build product-led seed lists (cards, flowers, jewelry, gift bundles) and add commercial modifiers (buy, order, same‑day, for him/for her).
  • Group keywords into very tight ad groups so ad text and landing page match one clear intent.
  • Use conservative match types while gathering data and maintain a negative keyword list to filter informational traffic (examples to exclude: free, DIY, ideas if the goal is purchases).
  • Monitor seasonality and inventory/fulfillment cutoffs for Valentines timing.

A quick way to set a bid ceiling: calculate the maximum CPC that still breaks even:
Max CPC = (AOV * ProfitMargin) * ConversionRate
Example: AOV $50 30% margin = $15 profit per sale; conversion rate 2% -> Max CPC = $15 0.02 = $0.30. Start bids noticeably below that until conversion data confirms the estimate, and include all product costs in the margin.

Operational tips that close the loop: use the platform search‑terms report to add negatives and discover converting long tails; pause or cut bids on high‑cost, no‑convert queries; test ad copy and landing pages in parallel; and apply time/device/location bid modifiers around the Valentines peak. This fills the gap left by tool‑centric advice and aligns with the narrow‑start philosophy mentioned by and the aggressive bidding point made by — but only once the unit economics support it.

Recommended Answers

All 18 Replies

Member Avatar for johnsteve.bravo

You need to use google adwords tool to check the global and local monthly searches against various keywords and also note the level of competition specified by google adwords. Choose the keywords with minimum competition and maximum searches.

Member Avatar for sarah newton

Its quite beneficial to select aggressive keywords for PPC campaigns.

I have a website on the following topic

<valentines>

How can i select keywords for ppc?

Member Avatar for ahmadferi

google adwords and market samurai

Member Avatar for johnmigh

I thinks you should use Google Add word tools because it is better than other keyword tools

Member Avatar for mitz

I would use keyword elite but if you don't have that then I would use Google adwords.

This is the same as Google keyword tool but I'm not sure if it has this feature I'm going to mention.

Google adwords is free to join and it has the keyword tool in it.

## When you use it go to the advanced options when you are putting in your keyword and go to the section where it says filter keywords.

## Choose estimated CPC from the drop-down menu and then choose the greater than symbol and then the dollar value.

You can also choose the less than symbol because you might be looking for cheaper keywords. But just remember that cheaper does not always mean sales...but cheaper can be good for traffic though.

Edited by mitz because: n/a
Member Avatar for PaulSmith1

You may use some tools as well.

There is one which works fine is SerpAnalytics, it is really fantastic for this kind of stuff.

Member Avatar for nancys812

Google Keyword tool is best option.

Member Avatar for yolollam

When using Google Keyword Suggestion Tool it also gives you an abundance of synonyms. People will type in many combinations to search for a product or service. This is Googles way to track and give you these keywords as suggestions to try out.

Member Avatar for BlueBeacon

No doubt, Google adwords is a best tools.

Member Avatar for charas100

Google ad word and wordtracker

Member Avatar for pgmco

Select keywords that are targeted to your business. I always suggest doing the most targeted keywords to start.

Member Avatar for jack jastin

I would like to suggest for word tracker that is the very best key word research and analysis tool for searching the keywords of your PPC campaign.

Member Avatar for samyplacarc

Market samurai is a very good tool, gives you some very good keyword suggestions.

Member Avatar for jack jastin

I have a website on the following topic

<valentines>

How can i select keywords for ppc?

Why not you are trying for word tracker that is that is the best keyword research tool to get oriented and relevant search for your business. Though it is paid, If your budget is not allowing to do so, Its better to use ad word tool that is also the best tool in this regard.

Member Avatar for chauhanashish

I am using google keyword tool as well as take suggestion from google instant search also...

Member Avatar for jkthomas

there are many online tools "google keyword tool" is one of them and ppc campaign also suggest keywords.

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