I have an online shopping website in which I have setup google's Conversion tracking mechanism at two places, namely, Signup Confirmation and in the Payment page. In the Signup Confirmation page, I wish to track the number of signups occurring as a result of google adwords. While in the payment page, I wish to track the amount of the order.
Accordingly, while generating the conversion tracking code for payment page, I have entered value for the (Advanced option: conversion value) field to be equal to the order value.
Can anyone please tell me how to retrieve this value in the Adwords report?
Also, can you advice me on the meaning of the various fields in the Adwords report like Transactions, Cost/Transaction, Total value, Sales Count, Sales Value, Sign-ups count convey?