Member Avatar for JeffHeaton

Do you think a listing for $299 at Yahoo is worth it? That comes to about $25/month, which I guess is not too bad. I already place good on google searches. But I guess this gets me into the directory. Which at the very least would get me one high PR link.

Not so sure about how much traffic it generates. Anyone tried Yahoo listings?

Jeff

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Short answer: that specific paid Yahoo Directory route is moot today — Yahoo retired its human-edited Directory at the end of 2014 (so you can’t buy that listing now). See TechCrunch and the Yahoo Directory entry for the timeline. (techcrunch.com)

Why this matters for SEO/ROI: search engines have moved away from directory-style signals and Google explicitly calls out low‑quality directory/bookmark links as examples of link spam; paid links intended to manipulate rankings must be disclosed or they risk being ignored or causing issues. In short: you should not expect the old directory payment -> reliable ranking boost pattern to apply today. (developers.google.com)

Practical alternatives (what to do with that monthly budget instead)

  • Claim and optimize your Google Business Profile for local visibility and clicks; verify the listing and keep NAP/hours/photos current. .
  • Invest in content that earns editorial backlinks and referral traffic (guides, original data, useful tools) rather than cheap directory placements — earned links are higher value. See Moz on backlinks and link-building best practices. Moz: What are backlinks?.
  • Instrument everything: set up GA4 and mark conversions so any paid test (ads, sponsored placements) can be measured and imported into Ads for optimization. If you buy placements, treat them as advertising (require tracking, audience data and rel="sponsored"/nofollow where appropriate). ()

Context for the thread: asked the original question; and were right to urge caution about spending without a measurable foundation, and ’s emphasis on getting crawled is the right starting spirit. Bottom line: don’t pay for obsolete directory listings — spend where every dollar is trackable and can be tied to conversions.

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Member Avatar for techniner

Your going to get mixed reactions on this one.

But me personally I would not buy that.

But many people swear by those listings.

Me personally, I feel you can generate it your self by other advertising means and most of them free.

You would be surprised how powerful word of mouth is.

But even more so... Taking out some targeted link advertising can never be a bad thing either.

I just don't know that I would start dropping 25 a month here 40 there... 10 in another spot.. with no foundation of existing traffic.

If you have good rankings then stick to it and produce results that can warrant the purchase.

IE: Spend profit rather then going in pocket.

Member Avatar for etechsupport

Cost wise it seems much expensive.I think if you utilize that amount on other method of advertising even offline you can get good result. However If you're interested for listing you can get it indexed even free in some other directories which offer free service.

Member Avatar for Dearster

I just use google alot cheaper (free) and google is a more popular search engine

Member Avatar for ihostdev

i would never pay just to get listed

Member Avatar for LinkBuilder

I don't pay Yahoo - yet I have a site listed #1 of 4.6 million in Yahoo.

It seems to be easy to get indexed in Yahoo this past while. Just create a blogger.com blog and add the RSS to your my.yahoo account. Post a short article each about your subject and link to your site in each article - then refresh the my.yahoo page or submit your blog to pingomatic.com - you'll soon have the Yahoo bot all over your site.

Regards,

Linkbuilder

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