Links to your website are very important for Internet marketing and getting ranked higher in search engines for keywords related to your business.
Benefits of links to your website:
1.The right links can drive traffic to your site which can convert into leads.
2.Links help search engines find all of the content on your site to index that content.
3.The number and quality of links to your site help determine your Page Rank (basically a measure of how important Google thinks your website is) and your Page Rank