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Im unable understand what is the exact work of SEO pigeon update???...Is this update is offically launched by Google?

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Several replies here rightly point to local-ranking effects mentioned by , and . The points in this thread identify what changed at a high level; the following adds practical, hands‑on diagnostics and prioritized fixes that are immediately applicable to sites and business listings.

Quick diagnostic checklist:

  • Compare local impressions/visits versus organic traffic in Analytics and Search Console over matching date ranges; check Maps/Listing impressions separately.
  • Run localized rank checks (by ZIP or city) rather than a single national SERP to confirm whether visibility loss is location‑specific.
  • Verify Google My Business: single verified listing, correct primary category, hours, address format and phone (NAP consistency).
  • Audit citations: consistent NAP across major directories, remove or merge duplicate listings.
  • Inspect on‑site local signals: dedicated contact page, embedded map, clear service area or location markup (schema LocalBusiness).
  • Review backlinks and local referral sources for quality; check for lost authoritative links that can affect local authority.
  • Check review quantity and recency; abnormal review drops or fake reviews can reduce visibility.

Practical remediation (priority order):

  1. Fix any GMB verification, duplicate or category issues immediately.
  2. Normalize citations and remove duplicates or outdated listings.
  3. Add or correct LocalBusiness schema and ensure address/phone are crawlable.
  4. Produce local content (events, location pages) and pursue authoritative local links (chambers, newspapers, suppliers).
  5. Improve mobile speed and core technical SEO; local signals are increasingly tied to overall site health.
    Expected timeline: measurable movement often takes weeks; domain‑level authority work and link building take months.

Cautions and context:

  • Do not attribute every traffic change to this single update. Cross‑check for manual actions, seasonality, site errors or lost links first.
  • Improvements are gradual and should be validated with localized tracking and GMB/Analytics metrics.
  • Advice from and about listing quality aligns with these remediation priorities: authenticity and authoritative signals matter most.

Recommended Answers

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Member Avatar for bijutoha

This is another major algo update from Google for local search. This update started to roll out on July 24 for US English results.This is not like Panda and Penguin algo updates.

Edited by bijutoha because: spelling mistake
Member Avatar for Dipesh1234

SEO pigeon is the latest update of Google which is specially launched for Google local business listings. the main motive behind launching this update is to provide the best quaility and genuine business listing results to the visitors.

Member Avatar for mindstreak

The pigeon update mainly concerns with refining the local search results.It seems that as of now only the US search results have had some changes.

Member Avatar for iqcomtech

Yes google pigeon update has been launched and this algorithm deals the local search. The main function of this update is to show the good quality local listing top in search result.

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