Member Avatar for arunmarvel6

Yesterday google have announced the Humming Bird update. They said this update will give more accurate result. Please share about this update. Is this harmful to our website ??

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A short, practical add-on to this thread that builds on the points from , , , and others.

Hummingbird was a behind-the-scenes rewrite of Google’s core search engine (announced September 2013) that improved Google’s ability to interpret whole queries and conversational language — it reorganized how signals are used rather than inventing brand-new ranking factors. That means the update changed how relevance is computed more than it introduced a new “penalty.” (searchengineland.com)

Practical content strategy (build on what and were saying):

  • Think topics and intent, not single keywords. Map common user questions to pages and answer the question clearly near the top, then expand.
  • Use clear question-style H2s for conversational queries and short, direct answers someone can skim.
  • Create hubs / topic clusters so Google can find the authoritative page for a subject.
  • Add structured markup (FAQ/HowTo/QAPage) where it fits so search can show your answers directly. See Google’s guidance on FAQ structured data for implementation details. (developers.google.com)

Technical checklist (what to do this week):

  • Compare Search Console Performance before/after suspected traffic shifts; look at queries, impressions and CTRs.
  • Merge or canonicalize very thin or duplicate pages; fix crawl/indexing issues.
  • Test structured data with Google’s Rich Results test and monitor structured-data reports in Search Console.
  • Prioritize mobile-first layout and page speed: small UX wins matter for conversational/voice queries.
    Example minimal FAQ JSON‑LD (place in page head or just before </body>):
<script type="application/ld+json">
{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What did Hummingbird change?","acceptedAnswer":{"@type":"Answer","text":"It made Google better at understanding full queries and user intent."}}]}
</script>

For measurement and expectations: Hummingbird was infrastructure-focused and generally rewarded pages that matched user intent rather than penalizing sites wholesale. If traffic changed, diagnose with Search Console, improve helpfulness and structure, and measure changes over several weeks. For original coverage and industry reaction see Search Engine Land’s Hummingbird pieces. (searchengineland.com)

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Member Avatar for jobtardisportal

its based on unique content only if your site has unique content then dont get bother about the updation..if it is not so then concentrate more on your coontent

Member Avatar for mayaestat

Google humming bird is launched to improve the quaility of Search results. According to Humming bird update your website must contain the high quality and informative content.Those website having poor content humming bird affects their ranking.

Member Avatar for AbhirkaSharma

I am also not able to understand this update properly. Please explain it with example. Anyone Plz.

Member Avatar for HoverportMedia

Essentially, (from what I'm understanding), is that Google is paying closer attention to the keywords in the search phrase. For example, (taken from the Register UK article) you type in: "butter vs olive oil" and you'll come up with a comparison of cholesterol, calories, and such. Does this help you?

Member Avatar for creditcards

Google suggested that the "Hummingbird" update rolled out about a month earlier. Our best guess ties it to a MozCast spike on August 20th and many reports of flux from August 20-22. Hummingbird has been compared to Caffeine, and seems to be a core algorithm update that may power changes to semantic search and the Knowledge Graph for months to come. @moz

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