Member Avatar for John_80

can we have a discussion on the effectivness of url redirection of exact name domains that i have purchased
will this improve rankings, will i get a seo penalty.
i am competing in a very competetive market so i have done all on quality content, regular posting, external links and the like
i also wanted to ask, say i have a page for dolls with url dolls.html but i want to rank for dolls in uk, dolls in australia will creating additional pages and placing a canonical code pointing to dolls.html from pages like dolls-australia.html and dolls-uk.html help my ranking

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Short take (builds on and ): buying lots of keyword domains and pumping them up so you can 301 them into a main site is a fragile, short-term tactic. Google’s guidance flags mass-created, funneling pages and networks of near‑identical sites as doorway/link‑spam risks—that pattern is exactly what gets demoted or manually actioned. (developers.google.com)

Exact‑match domains (EMDs) no longer give an easy ranking shortcut. The industry saw a specific EMD crackdown in 2012 and since then Google has focused on content quality and site usefulness over keywordy domain names. Buying EMDs and expecting a fast boost is unlikely to be a reliable strategy. (searchenginejournal.com)

If the goal is country targeting (your dolls example), don’t create country pages and canonical them back to the single page if you want those country pages to rank. Canonical is for consolidating duplicates; it tells Google which version you prefer, not to treat each locale separately. For true geo variants use separate URLs plus hreflang (or ccTLDs/subfolders with localized content like currency, shipping, local reviews) so each version can rank for its market. Example patterns:

<link rel="canonical" href="https://example.com/dolls.html" />
<link rel="alternate" hreflang="en-GB" href="https://example.com/uk/dolls.html" />
<link rel="alternate" hreflang="en-AU" href="https://example.com/au/dolls.html" />
<link rel="alternate" hreflang="x-default" href="https://example.com/dolls.html" />

(developers.google.com)

If you ever legitimately move or consolidate domains, use server-side permanent redirects and the Change of Address process in Search Console, test redirects carefully, and keep them in place long enough for Google to process the move (Google recommends planning and keeping redirects for months rather than days). Monitor Search Console for manual actions or indexing issues. (developers.google.com)

If prior domain purchases created a messy link footprint, clean what you can and use Google’s disavow only when necessary—document the cleanup steps. Overall: focus budget on one authoritative, localized site with unique local content and good links, not on building redirect funnels. (developers.google.com)

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Member Avatar for Dani

Are you talking about exact name domains or URLs?

For example, are you wanting to redirect www.my-keyword.com and www.another-keyword.com all to www.my-site.com?

Or are you wanting to do, as you specify here, creating URLs like dolls-australia.html and dolls-uk.html?

I guess I'm just a big fan of putting end-users first, and search engines will then magically fally into place. I can see doing the latter option as just not beneficial to anyone. You're purposefully creating a lot of URLs just to do redirects. When you do a 301 Permanent Redirect, you are telling Google to take the old URL out of its index and instead pass link juice to the new URL. With the old URL gone, its URL is pretty meaningless now.

At least that's how I see it.

Member Avatar for John_80

is creating a seperate keyword rich domain & bringing up its Page Rank then redirecting it to the main site a faster way of achieving ranking

what u explained here is what i want to do (For example, are you wanting to redirect www.my-keyword.com and www.another-keyword.com all to www.my-site.com?)

Member Avatar for Dani

Yes, I wouldn't recommend either strategy. It's going to be seen as black hat in the long run.

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