what is google dance?

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Basically it is just a way to describe the way Google verifies if you are ranking correctly. So if you are trying to rank for the keywords "Website Design"; if you just began showing up in the search results for this phrase it might start you off on page 3 …

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Basically it is just a way to describe the way Google verifies if you are ranking correctly. So if you are trying to rank for the keywords "Website Design"; if you just began showing up in the search results for this phrase it might start you off on page 3 of results. If you get a bunch of traffic, google will then compare metrics like bounce rates to verify that you are providing value to those visitors and from there either begin ranking you higher or lower in the SERPs under those keywords.

In Laymans language: Google dance is nothing but fluctuaion in ranking to a period of time, over that time Google use to rebuild its rankings.

When you see yur keyord ranking have sudden drops or up in google ranking without any specific reason, it called Google Dance.

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