Hi All,

Im working as an SEO for a web designing site. Previously when i was working for my website at that time the backlink count was around 300 in webmaster..Now for a few days, my backlink count was decreasing day by day and now my backlink count is 2 only. Please help me out to solve this problem

Dani AI

Generated

Short expert note: big swings like “300 → 2” are often a reporting/attribution issue rather than an immediate sign your entire link profile vanished. Google’s Links report is a sampled view, groups links by root domain (strips protocol/subdomain), and can omit or dedupe many URLs — exporting the “More sample links / Latest links” view will often show far more rows than the UI. ()

Good points from about canonicalization and redirects — expand that check: use the URL Inspection / Test Live URL to see the Google-selected canonical, last crawl and any robots/noindex blocks for the pages that used to receive links. Also pick a few of the former linking pages and verify they still return 200 (or the expected 3xx). Quick command you can run from your workstation to check a linking page header:

curl -I https://example.com/page-that-linked-to-you

If Google’s canonical differs, or if linking pages are 404/blocked, links will be attributed differently or dropped from the Links sample. (developers.google.com)

was right to suggest cross-checking with external crawlers — run Ahrefs/Majestic/Moz/SEMrush to validate whether the links truly disappeared or GSC is sampling. If external indexes still show many links, treat the Search Console numbers as temporary and investigate indexation/aggregation issues instead. If you recently migrated domains or switched protocols, confirm 301 redirects and (if you moved domains) follow Google’s migration checklist / Change of Address guidance. Also check the Manual Actions and Security reports in Search Console in case a penalty or hack caused mass deindexing. (whitepress.com)

Concise next steps

  • Export “More sample links” (Links report) and save CSV.
  • Pick 10 former high-value linking URLs: curl/visit, then URL Inspect in GSC.
  • Check server logs for Googlebot 4xx/5xx on those pages and confirm redirects are correct.
  • Compare with Ahrefs/Majestic/Moz; if all tools show loss, investigate removals at the source.
  • If Manual Action appears, follow Google’s remediation steps and document everything. ()

If the exported data and third‑party tools disagree, post the export headers (top 20 rows) and the exact property type you use in Search Console (domain vs URL‑prefix) — that will help pinpoint whether this is sampling, a property-configuration issue, or a real link loss.

Recommended Answers

All 2 Replies

First of all, don't panic. Webmaster Tools data is occasionally wrong. In 3-4 days you could find everything back to normal, so you shouldn't take any drastic steps to try correcting things until you're sure you know what the problem really is.

That said, you should check for canonicalization issues with your site. If Google thinks your site has moved, they will transfer the links to the new domain. If you haven't done so already, you should set a Preferred Domain for your site in Webmaster Tools. Select "Site Settings" from the "Help" menu in the upper right-hand corner of the window. If you're using the rel="canonical" tag or if you've installed a redirect on your site for this, make sure your Preferred Domain matches that setting.

You should also check your site for signs of hacking. Check the Last Modified dates on your site's files to see if they match when you last changed them. Look at the source code to see if someone inserted some code that does a redirect that you don't recognize or modifies your rel="canonical" tag. Test your site with Google's Safe Browsing to see it's been flagged for malware.

Enter "site:yoursite.com" into Google to see how your site is indexed. Look for URLs that don't have the proper version of your domain name or are obviously due to hacking. If you recently switched from 'http' to 'https', you should use an online Server Response Checker to make sure that a proper redirect is in place.

Check these out and post your findings. If I don't spot your response, someone else surely will and you'll get more help.

check externel back link checker tools for the complete back link details for your site.

web ceo
ahref
seo moz
semrush
alexa

each will differ from their count. but you may find the difference between 300 to 2.

if any other tools shown 300 then my be some bug on WMT otherwise i can't tell anything related to WMT.

Kind Regards

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