Member Avatar for bradvictor1

If your company was guaranteed a top 3 rank for a Google search, what search term or phrase would you choose? What's your plan to achieve this and how much marketing spend would it take?

  • 3 Contributors
  • 7 Replies
  • 82 Views
  • 1 Month Discussion Span
  • Latest Post Latest Post by Dani
Member Avatar for rproffitt

Sounds like millions to me. What product needs this? Beer?

Member Avatar for Dani

It absolutely depends on the industry and what keywords you're trying to rank for. You can rank for your brand name with barely any effort at all. Does the site already have backlinks? If there's a strong link profile, then use one of the many keyword tools (Moz, Ahrefs, etc.) to search for relevant keywords with the most amount of traffic, and inject those keywords into strategic places ... factoring in the right keyword density and all. Broad term keywords are another matter, of course.

Member Avatar for Dani

Oh, and if I was guaranteed a top rank for a search phrase of my choosing, I would not just pick it entirely based on traffic. Relevance is most important ... another factor to consider is that people genuinely searching for that search term have a low bounce rate when landing on your page. That's how you keep the spot once you get it.

Member Avatar for Dani

Sounds like millions to me.

You might think so, but a technical SEO's salary is sub-$100K. A decent technical SEO should be able to rank in top placement for a related non-broad term query.

commented: I bet Amazon spends this and more every year. They rank in the top 3 often. +0
Member Avatar for Dani

You’re confusing Google Ads and Google organic.

commented: I wonder if Brad is buying or selling. They haven't been writing much. +0
Member Avatar for bradvictor1

@dani .. thanks to share your idea and i am not completely satisfied with your answer. This great channel you are providing informative solution to poeple like us. Even all your points are valid to give my question's answer.

Edited by bradvictor1
Member Avatar for Dani

Your question was way too broad. Tell us the industry and keywords you're trying to rank for and I can give a more specific answer :)

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.