I would like to know what the best seo rules are for writing friendly urls. I have an item I would like to add to my website which has a file name of:
Houses & Cars
I know the website will then create a separate page for this item with a url like www.website-name.com/house-&-cars.html or something similar.
To make this url seo and google friendly would i have to change it in anyway and replace the character "&" with the word "and" for instance? As I have heard that using characters in urls is not seo friendly and google may frown upon using characters in urls.
Anyway advice would be most welcome.