Member Avatar for webmasterran

Please let me know if you guys have any experience with Mivas traffic , is it targeted yes or no ? and what other PPC programs delivers targeted traffic , thanks !

  • 2 Contributors
  • 5 Replies
  • 71 Views
  • 6 Months Discussion Span
  • Latest Post Latest Post by webmasterran

Dani AI

Generated

This thread raises the classic PPC question about how to tell whether traffic is truly "targeted." After the back-and-forth between and , the practical takeaway is that network names matter far less than how campaigns are measured and optimized. Targeted traffic is defined by intent match, audience fit, and the downstream actions users take — not by clicks alone.

Key signals to watch (use these, not raw clicks):

  • Conversion rate and cost per conversion (track specific goals with platform/analytics conversion tracking) .
  • Engagement/quality metrics (bounce rate, pages per session, time on site) and lead quality (marketing-qualified leads vs. casual signups).
  • Ad and keyword relevance (Quality Score-type signals affect cost and targeting efficiency) .

A simple, repeatable testing workflow: define the exact conversion you care about, tag all ads with UTM/analytics, run small controlled tests (same landing page, small budget, a handful of creatives), then compare CPA/ROAS and lead quality by segment (geo, device, time). Watch sample size and seasonality before drawing conclusions; also monitor invalid or low-quality clicks and use platform protections where needed . For channel choice, match search-driven campaigns to intent and social/display for discovery; measure uniformly and reallocate budget to the best-performing audience, not the best-sounding network.

Recommended Answers

All 5 Replies

Member Avatar for webmasterran

Well i think no one had any experience with Miva and Ask and i would say Miva had a better ROI !

Member Avatar for Dani

I'm confused. You have no experience with Miva or Ask but you say Miva had a better ROI for you?

Member Avatar for webmasterran

Yes, why would you say i dont have any experience, i've tried both Miva and Ask and one that gave me a better ROI is Miva even though they had European traffic but i had signups and with Ask the output was none !

Member Avatar for Dani

I misunderstood you when you said "no one had any experience" I thought you were including yourself.

Member Avatar for webmasterran

ya i was actually saying if no one has any experience so far with those PPC Engines... but that was long time ago , i dont use em anymore tryin my own tactics to drive traffic in now =)

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.