Is it necessary to add the plural form of keywords into an AdWords campaign? In other words, would I need to have keywords: widget, widgets, blue widget, blue widgets, red widget, red widgets, etc?
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Hi there! New to the board!
I spent a fair bit of time doing SEO and PPC campaigns, and only on occasion have I felt the need to add pluralized forms withing my keyword baskets.
That is interesting that they've included pluralizations withing the Adwords optimization thingie the …
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