Member Avatar for IncognitoNet

Does anyone know when the next Google PR update is going to take place? It's been a long time since the last one, I've heard rumors about the IPO getting in the way, but does anyone have any insider news to share?

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This thread shows the exact confusion webmasters had about PageRank back in the 2004–2006 era: asked when the next PR update would arrive and members like , , and offered theories and reports. The practical reality is that Google explicitly discouraged obsessing over the public PageRank display and removed PageRank data from Webmaster Tools years ago — the visible metric was being de-emphasized well before it disappeared. (seroundtable.com)

Quick technical background so the historical debate makes sense: PageRank started as Stanford research by Page & Brin and the original algorithms and patent filings are public record. The academic idea formed the backbone of link-based ranking, but Google built many proprietary layers and other signals on top of that early work. (bibbase.org)

Why the “when’s the next PR update?” question no longer matters: the public/toolbar PageRank was updated only sporadically (the surprise late‑2013 update was one of the last visible changes) and Google turned off the public toolbar feed in 2016. That means there’s no regular, public PageRank number to wait for — Google still uses link signals internally, but it doesn’t publish a 0–10 toolbar score anymore. (seroundtable.com)

Actionable next steps (what to do instead of watching PR):

  • Run a backlink audit (Search Console + a third‑party tool) and flag paid/spammy or low‑quality links.
  • Attempt removal first; if you can’t remove problem links, prepare a careful disavow file and submit it per Google’s guidance.
  • Invest in solid content, technical SEO (crawlability, mobile, speed), and UX signals that drive organic traffic — these move rankings in real terms.
    Google’s documentation on the Disavow tool explains the removal-first workflow and when disavow makes sense. (developers.google.com)

If the goal was to profit from visible PR swings (buying/selling links, trading PR), the safest lesson from this thread is to stop relying on a public number and focus on sustainable, guideline-compliant SEO practices instead.

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Member Avatar for Dani

Basically everyone is just up in arms about when the next PR update will happen. We've experienced a few backlink updates recently, but no change in PR for the most part. What I've been hearing is that this is part of Google's new effort to stop the buying and selling of PR (trading links). In other words, google is switching to a quarterly PR update instead of a monthly update.

Member Avatar for strangerrr

Does it means that PR is worth very little these days .. ???

Member Avatar for Dani

Yup. Definitely don't hold any weight in PR anymore.

Member Avatar for strangerrr

... what do u think about these ???

Member Avatar for tekkitan

... what do u think about these ???

that's been proven wrong. lol

Member Avatar for Dani

I think that it definitely makes sense for google to stop putting a lot of weight on PR. PR has always been an instrumental part of their search algorithm. However, what few people realize is that the pagerank algorithm isn't owned by google - it's owned by Stanford University. Therefore, it was a business move when google went public with their IPO to convince the webmaster community that PR shouldn't hold much weight - they can't rightly sell stocks based on technology they don't own the rights to.

Member Avatar for AZSEO

Update coming this March, Called the "big boy update" Spring Update said to shake things up since Jagger didn't do the trick.

Member Avatar for canadafred

Update coming this March, Called the "big boy update" Spring Update said to shake things up since Jagger didn't do the trick.

I'm intrigued to find out more, do you have sources for this information?

Member Avatar for danny4

Update coming this March, Called the "big boy update" Spring Update said to shake things up since Jagger didn't do the trick.

i thought google already updated this year, in early feb 06. Where did you get your information?

Member Avatar for canadafred

Google doing PR up date at this time, started yesterday Feb 18 2006. This has been observed by specialists at Usenet group. I have personally had three web sites jump 3 PR's yesterday.

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