I read on a blog that it is a great time to advertise since it is lower cost CPC.
"According to Efficient Frontier, advertisers have "capitalised on this price reduction and achieved more click volume" while at the same time boosted ROI. Specifically, advertisers in the UK were able to cut their spend 11% year-over-year while boosting ROI by 2%. Across the pond in the US, advertisers fared even better. They were able to reduce spend 21% year-over-year while boosting ROI by a whopping 29%."
So will this new news prompt your business to spend on CPC advertising?