Member Avatar for InsightsDigital

I read on a blog that it is a great time to advertise since it is lower cost CPC.

"According to Efficient Frontier, advertisers have "capitalised on this price reduction and achieved more click volume" while at the same time boosted ROI. Specifically, advertisers in the UK were able to cut their spend 11% year-over-year while boosting ROI by 2%. Across the pond in the US, advertisers fared even better. They were able to reduce spend 21% year-over-year while boosting ROI by a whopping 29%."

Source:

So will this new news prompt your business to spend on CPC advertising?

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raised a useful point: reports of lower CPCs can be an opportunity, but they are not a guarantee of better ROI. Lower auction prices usually mean less competition or more available inventory, which can drive clicks up — but the key question is whether those extra clicks convert at a profitable rate.

A quick decision framework to test the opportunity:

  • Confirm tracking is accurate (import conversions into your PPC account and cross-check with analytics).
  • Use three core metrics: ROI = (Revenue - Spend) / Spend, CAC = Spend / Conversions, and Max CPC = Target CAC ConversionRate. Example: if target CAC is $50 and conversion rate is 2% (0.02), Max CPC = 50 0.02 = $1.
  • Segment winners by campaign/ad group and scale only those. Cheap clicks on poorly converting keywords will destroy ROI.

Practical next steps (build on points from , and ):

  • Run a controlled experiment: pick top 5 converting ad groups, increase budget 10-25% and monitor CPA and conversion rate daily for 7-14 days.
  • Improve conversion rate before scaling: faster landing pages, clearer CTA, simplified forms, and A/B tests.
  • Use negatives and tighter match types to avoid low-quality traffic. Consider Microsoft Advertising for incremental volume at often lower CPCs.
  • When stable conversion data exists, move to automated bidding (Target CPA / Target ROAS) but keep manual checks — automated bids amplify both wins and losses.

Caution: recessions and seasonal dips can lower CPC temporarily. Track unit economics (CAC vs lifetime value) and use gradual scaling with experiments. If data shows sustainable profitable acquisition, then increase spend — but let conversions, not clicks, drive that decision.

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Member Avatar for syahrizal

I prefer Google Adwords and I suggest you to use it ...

Member Avatar for shubh09

One of the most popular methods of online advertising is CPC, or cost-per-click, advertising. It is an extremely useful technique used by advertisers to market and promote their web site. Advertisers find it extremely easy to set up an advertising campaign and reach their target market on the web. Because advertisers bid on keywords, they are able to choose the amount they pay for the cost of having a potential customer to view their site.

Member Avatar for bobchrist

Thank you for that info.

Member Avatar for Wasser

I will also go to Googel Adwords.

Google AdWords provides excellent intelligence about the type, number and profitability of searches which can then be used for SEO purposes. Google AdWords is one of the most readily measurable types of advertising available. The amount of data about your campaign available through Google AdWords reporting is incredible. This enables the precise tracking of the effectiveness of each search phrase in your campaign. It is easy to determine what the most frequently searched phrases are, what the highest converting (conversion from visitor to lead for example) search phrases are, and what the most profitable search phrases are.

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