I have made the point in numerous posts that not all social media is good for all industries. My new question has to do with prioritizing your social media activity if you have a small staff or no staff.
For example, I consult with a start-up that is looking to bring entrepeneurs together to meet one another and to meet people who can help them get their ideas off the ground. I told my client that the best fits for their business model are Linkedin, Twitter, & blogging initially and that eventually a YouTube or Vimeo account to showcase videos of speeches at events that stand out as extremely engaging and popular. As the client is a one person shop who I assist when things get hectic and I recommended that she build her Linkedin presence first, create a blog and link the blog to the profile and use twitter to communicate with people she has met who are not on linkedin. We also worked in the meetup groups she created. After the Linkedin profile was established the blog and the twitter feed would become the larger priorities.
I did not view facebook as an option as many of her potential clients are not social media savvy and in speaking to some of them they view facebook as something their kids do and not something they would use.
Do any of you have clients who are establishing social media plans or have just done so and you can see where prioritizing the building of each channel in terms of developing the overall plan logically?