Here on Long Island there is news that the families that owned Fortunoff, the once great hi-end retailer in the tri-state area, has re-acquired the intellectual property of the original company and they are looking for a way to relaunch the brand after succumbing to the economic downturn earlier this year.
One way that was discussed in the new article was the selling of Fortunoff-brand jewelry (they were famous for their jewelry) nationwide. My question would be what does the community think about using social media to re-launch the Fortunoff brand in an ultra-light startup fashion and also to reach and develop a whole new community of loyal Fortunoff shoppers.
As a disclaimer, I am not related to the Fortunoff family. I simply saw an interesting story and thought it would make an interesting exercise/discussion of this forum.