Member Avatar for MktgRob

I found a link to a blog for apartment rentors through linkedin. Very interesting thoughts about social media and for the most part, the first 6 are relavent to almost every other business. Check it out and share your thoughts.

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Good thread — ’s share and ’s point about overcommitting highlight a common reality: social media failures usually come from process choices, not channels. Below is a concise, practical take that fills gaps in the thread and gives simple steps to use right away.

A useful candidate for a universal "7th sin": neglecting the human element — i.e., treating social as broadcast or a checklist instead of a place to listen, respond and resolve. It shows up the same way whether you manage apartments or enterprise B2B: unanswered DMs, repetitive complaints, posts that never invite reply, and an overreliance on automation for conversations.

Practical checklist to avoid that and the other sins:

  • Start with outcomes: map 1–2 business goals (lead gen, service, brand) to measurable KPIs.
  • Audit channels: keep only platforms where your audience and goals align.
  • Set a realistic cadence: small teams often do better with 2–4 high-quality posts/week per priority channel than daily scattershot content.
  • Assign ownership and SLOs: name a responder and aim for a public-response target (example benchmarks: same-day for general inquiries; 1–2 hours for time-sensitive support).
  • Create triage templates and escalation rules: FAQs, canned replies for common asks, clear handoff for issues that need offline resolution.
  • Measure what matters: response time, engagement rate, resolution rate, and conversions — not vanity counts.

If overwhelmed: reduce channel count, batch-create & repurpose content, use a unified social inbox or low-cost community manager, and run a 30-day trial with strict KPIs before scaling. For a Twitter-ready version of the 7th sin: "Ignoring the people — listen, respond, follow up."

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Member Avatar for InsightsDigital

Thanks for sharing the link. I totally agree with the first one - Don’t Bite Off More Than You Can Chew. I have seen many businesses are guilty of this.

Member Avatar for MktgRob

As I see more and more twitter feeds I think that if a universal 7th sin to replace the one in the list at the link could be identified, then this list should be put up on the Twitter site so that it is visible whenever someone logs on.

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