Member Avatar for MktgRob

I found the following statistics regarding Social Media on the econsultancy.com blog. While these would be somewhat bizarre stats to bring up in a business meeting to prove the efficacy of social media, they are startling all the same. Read and enjoy.

* If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.*
* It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users.
* The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Austria.*
* According to Socialnomics, if you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour.

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Dani AI

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Nice share, — those eye‑catching numbers make great conversation starters, and ’s “what’s next?” is the right follow-up. Big totals and rapid adoption show scale, but headline reach alone rarely proves business impact; the more useful conversation is how reach becomes measurable outcomes. (sproutsocial.com)

Turn the trivia into action with three simple steps:

  1. Pick one clear objective (awareness, leads, signups, or purchases).
  2. Map platform signals to that objective (shares/engagement → awareness; clicks → interest; conversions → revenue).
  3. Assign a monetary value to the conversion, instrument links (UTMs), and track it over time — then compare organic value to the cost of buying the same outcome. Practical guides walk through these exact steps. (buffer.com)

Report useful metrics, not just big numbers: post-level engagement rate, conversion rate on landing pages, video completion rate, share of voice, and cost per acquisition give a clearer picture of impact than raw follower counts. Benchmarks and why these matter are covered in platform reports and measurement guides. (sproutsocial.com)

A couple of cautions: single-day virality looks impressive but is a poor predictor of sustained business value; attribution is messy and many teams find it easier to track proximate conversions (email signups, leads) than direct sales from a single post. Show trendlines and a conversion path in meetings — that turns “mind‑blowing” into defensible strategy rather than trivia. (buffer.com)

Member Avatar for acedalright

Wow.

156 articles per hour on wikipedia, no wonder it dominates. So if face book added 100 million in 9 months, what's next?

Member Avatar for MktgRob

Wow.

156 articles per hour on wikipedia, no wonder it dominates. So if face book added 100 million in 9 months, what's next?

these were the seemingly useless facts from the econsultancy blog. The other facts were very promising in terms of the future of social media and hopefully social media marketing.

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